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Articles
Solutions Articles
Deb Hilgeman, Ph.D.
Six Ways to Use Market Research to Improve Your Business
Christine Faria
Three Powerful Steps to Help Your Property Compete
Daniel Wood
Prospecting Strategies for Player Development
Brett L. Magnan
Techniques for Maximizing Hotel Rooms
Tyler Moore
Wellness and Your Team Members
Nicole Barker
What Is Keeping You from Loyalty 360?
Deana Scott
New Workplace Culture Featuring Pets and Babies
Kell Houston
Tribal Casinos Versus Concert Artists
Bill Harrison
Trends Impacting Native American Gaming and Resorts
Justin Shank
Reputation Management as Guest Service
Janet Hawk
Raving Client Profile
Daniel Wood
Predictable Growth for PD
Mark Astone
Online Tools to Increase Direct Mail Effectiveness
Tom Osiecki
Five Ways Busy Casino Execs Can Interact with Guests
Paula Allen
Eight Steps to Creating a Leadership Program – Part II
Christine Faria
How Data Science Changed Major League Baseball
Tami Jones
Best Practices in Email Marketing – Part II of II
Jerry Epstein
Celebrating 10 Years of Innovation
Kevin Parker
Is Your Table Games Mix in Need of a Rehab? – Part II of II
Lynette O’Connell
Before You Purchase That New Marketing Software Product
Jennifer Boss
A Night Forever Etched in Our Minds and Hearts
Deb Hilgeman, Ph.D.
Are Market Researchers Really Hooking up People’s Brains to Measure Responses?
Steve Browne
What Are You Giving Back …
Az Husain
¡Viva La Casino Analytics Revolución! – Parte II
Tom Osiecki
Leading Trends for a Relevant Casino Marketing Plan
Mark Astone
Trending in Media: Connected TV
Jerry Epstein
The Supreme Court Just Essentially Legalized Sports Gambling in the United States …
Deb Hilgeman, Ph.D.
Staffing Challenges: Our Industry’s Number One Problem
Toby O'Brien
Seven Powerful Things I’ve Learned
Justin Shank
Phonebooks, Facebook and Change …
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