January 2018
Casino Communications 101
“Knowledge isn’t power until it is applied.” – Dale Carnegie Last month, my family and I attempted to attend a Golden Knights hockey game at the T-Mobile Arena in Las Vegas, NV. When we arrived at the front of the line to present our tickets, we emptied our pockets, allowed our bags to be searched,…
Read MoreFive Key Ways To Improve Your Food And Beverage Operation – Part IV
So far in this series, we’ve covered SERVICE, LABOR, and MENU & FOOD PRESENTATION in improving your food and beverage operation. Proper COSTING and WASTE control are the next processes, following MENU Analysis and FOOD PRESENTATION. Peter Drucker, Management Guru and author, often said, “If you can’t measure it, you can’t improve it.” In the…
Read MoreWhat You Need To Know About The Entertainment Contract Process
In the entertainment industry, there is a lot of terminology that can seem confusing. As Tribal Gaming has evolved into a $32 billion dollar business, we have more and more attorneys involved, and it has become even more convoluted. Whether you handle all your entertainment booking in-house or if you use a buyer, being familiar…
Read MoreCluster Analysis Reveals Hidden Insights
How many main segments of like-minded customers do you have in your casino database? Customers who share common attitudes, beliefs and behaviors? If you have a tiered players club, you’re already segmenting your customers by how much they spend. In your direct mail program, you probably segment by recency, frequency and spend, at the very…
Read MoreThe Ultimate Host Model
The Godfather is one of my all-time favorite films. Especially after I moved to Vegas. The mob mystique, stories the “dinosaurs” told, pasta, passion, (did I mention pasta?) really piqued my interest. When I was young and just breaking into the casino business, there was a certain line from that movie that I repeated to…
Read MoreAre There Holes In Your Most Valuable Asset?
Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and things are gaining speed. Postage rates have gone up (January 2018), so it’s time to look at your data once again and make sure that it is accurate and…
Read MoreHow Continuous Engagement Is Transforming The Digital Customer Experience
It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital ads, static landing pages, and even digital signage to stimulate consumer interest. But successfully marketing to today’s savvy digital consumer is all about establishing an ongoing, dynamic…
Read MoreCasino Analytics Is Entering A New Renaissance
As Caesars Entertainment emerged from its $18 billion bankruptcy as a different company, it’s interesting to reflect on the valuable parts of the business that were contested in negotiation. The most valuable of the individual assets that was fought over by creditors was not the company’s Romanesque resort at the heart of the Las Vegas…
Read MoreThe Sharper The Knife, The Less You Bleed
Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If you’ve ever made a sandwich with a spatula spreader, you know what I’m writing about. To our peril, we’ve been using a meat cleaver for everything,…
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