What Are You Giving Back …
In exchange for the losing bet? Not only is it long-time Partner’s Steve Browne’s birthday this month, he is fast approaching his 20th anniversary with Raving. Slowing down? Not exactly! He’s been with clients all over the globe this year with a stop off at Raving’s Host Development Conference, July 17-19 in Las Vegas. Because…
Read More¡Viva La Casino Analytics Revolución! – Parte II
The machine learning process In my last article, I introduced how machine learning plays an important role in the new analytics renaissance. I discussed how this technology will change gaming by allowing marketers to discover insights locked away in the casino’s databases. Machine learning enables a marketer to examine large amounts of data, looking for…
Read MoreLeading Trends for a Relevant Casino Marketing Plan
Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone worked late. The team placed correlated pages into huge presentation binders in an ordered line on the conference room table.…
Read MoreTrending in Media: Connected TV
Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take more control of how and when they watch TV. What may surprise you, however, is who is watching. The 55-plus…
Read MoreThe Supreme Court Just Essentially Legalized Sports Gambling in the United States …
Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing the estimated $150 billion in illegal wagers on professional and amateur sports that Americans make every…
Read MoreStaffing Challenges: Our Industry’s Number One Problem
What are you doing to solve it? One of the new questions that we added in Raving’s 2nd Annual Indian Gaming National Marketing Survey was to determine what the biggest challenges are that casinos will be facing in 2018. As you can see from the chart below with survey data, staffing challenges are a clear…
Read MoreSeven Powerful Things I’ve Learned
From some of the most successful gaming companies Prepare to be amazed! After 24 years in the gaming industry, 15 of which were spent as a casino marketing consultant, I finally have some useful information to share. (C’mon, I’m joking). Honestly, one of the great benefits of working with scores of gaming companies across North…
Read MorePhonebooks, Facebook and Change …
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a necessary piece of our advertising puzzle. We advertised in them because they were an important resource for people (customers) in…
Read MoreMaximizing Your Entertainment Strategy
A budget and market guide for casinos In the close to two decades I’ve been writing for this magazine and even more years I’ve been in this business, there are some principles of entertainment that haven’t changed much. Pricing may change, faces and acts change, but the real challenge comes down to understanding where your…
Read MoreAre You Maximizing Your Ability to Manage the Costs Associated with the Employer-Sponsored Health Plan?
The nuances of a self-funded health plan In Raving’s service expansion over the past 18 months, and as part of our new leadership, Raving now provides gaming organizations the capability to look at all areas of their operations for overall efficiencies. As a Native-owned company, it is especially important that we look at one of…
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