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Raving Straregic Partner

Lorrie Hellekson

Since 1996, Lorrie Hellekson, has been assisting casino clients in increasing their business. Simply put, she’s been the reliable and trusted expert to get their communications delivered and opened. Lorrie has grown with an industry where direct mail is still king, but technology requires multi-level campaigns and the knowledge to execute precisely, and at a competitive cost. With rising postal fees and ever-changing requirements, casino clients can spend a lot more on their direct mail than they need to.

Lorrie and her team are experts in customized, variable, direct mail printing – and follow the strictest of security protocols with their client databases. They easily partner with a casino’s ad agency or in-house department to make sure that those flyers, letters, and brochures are formatted correctly so that no extra costs are incurred and that they’re designed for higher open rates. Lorrie and her staff recognize the need to integrate postal mail with email and developed automated triggered direct mail and email programs.

CSG, a 100% woman-owned small business specializing in direct mail, digital printing and triggered automation, has worked with over 83 casinos across 10 US states, as well as 32 online casinos, mailing to over 80 countries worldwide.