Raving Partner — Direct Mail and Digital Printing
Tami Jones
Director of Client Services
CSG Direct
Tami has helped several properties launch their first direct mail and email programs, as well as helped others refine existing programs with Triggered Automation Direct Mail and Email programs. Tami’s 23 years of experience working within the casino industry, as both an insider at Comstock Hotel & Casino, Atlantis Casino Resort Spa and Silver Legacy Resort Casino and now as a Senior Account Manager at CSG, provides a unique perspective and understanding of the challenges facing today’s gaming marketing professionals.
Tami has grown with an industry where direct mail is still king, but technology requires multi-level campaigns and the knowledge to execute precisely, and at a competitive cost. Tami recognizes that finding the right balance between direct mail and email can make or break a casino loyalty program. CSG has worked with over 83 casinos across 10 U.S. states, as well as 32 online casinos mailing to more than 80 countries worldwide.
Latest Insights From Tami
Asking the Right Questions About Variable Printing
Multi-Channel Marketing: Three Tools to Get the Response You Need
Are There Holes In Your Most Valuable Asset?
Best Practices in Email Marketing – Part I of II
Best Practices in Email Marketing – Part II of II
How to Avoid Racking Up Thousands of Additional Dollars in 2019