"It's tough to put a dollar amount to this yet, but when we started the project we said, 'If we can get 1% more efficient with our marketing spend, it would save us close to $1 million a year.' I believe now that we've seen the capabilities of the warehouse, the program logic, the player dashboard and the reporting, we will be able to exceed that savings. Our biggest challenge as a property was the visibility into our numbers. Bringing together all our systems, having them live in one place, is critical to our long-term success. Ultimately, our goal is to shift behavior though data. From a guest standpoint, the additional logic allows us to better reinvest in our customers, which hopefully drives additional trips. From our team here at the property, we want to improve their ability to evaluate customers. Instead of just focusing on revenue, now our team has a full picture of expenses, offers and profitability. All these additions allow us to be more efficient today, while preparing us to face the challenges of tomorrow."