Toby O’Brien, Raving Partner, Marketing

How do you build strategic promotions? You look for opportunities to drive revenue, you leverage your budget and best people and you create memorable experiences for your guests.

Toby shares, “Why do we look at promotions strategically and put it together as a unified plan? When we do promotions a lot of times we spend a tremendous amount of money without really understanding where the money is going and, and why we’re doing it. We do it and we create some fun and we do it to create, some excitement, which is great, but we don’t often plan in advance, set goals and then put things together so that they lead us where we want to go.”

For more information on having the Raving team help you build strategic promotions that drive revenue, contact Amy Hergenrother at 775-329-7864 or [email protected]