Marketing & Database Analysis Program
Suquamish Clearwater Casino Resort - Washington
Property Description
Suquamish Clearwater Casino Resort is a naturally breathtaking casino and hotel nestled among the pines and cedars of the scenic Kitsap Peninsula.
This expansive, luxurious retreat offers four-diamond amenities and a wide array of indoor and outdoor pleasures including a full-service spa, zero entry pool and of course, the endless excitement of video poker, craps, keno and roulette. The resort is a half-hour ferry ride from downtown Seattle.
Challenge
According to the Senior Management Team at Suquamish Clearwater Casino Resort, they were looking for some specific tools to answer the following questions:
- Are we reinvesting too much in our players; are our players club reinvestment levels on target?
- How do we stay within our marketing budget? Is our marketing budget appropriate to our desired results?
- How do we utilize our database more effectively?
- We run promotions, we’re busy, the head count is great, but how do we improve our ROI?
- Demographics - how do we reach out further and how much should we spend on that reach?
Solution
Based on the challenges listed above, Raving recommended a Marketing Reinvestment Program. The program entailed two senior Raving consultants conducting database review and analysis, financial budgets for marketing and promotions and providing Clearwater with innovative working spreadsheets and templates for future planning and implementation of promotions, player development and direct marketing.
The Win
“The Raving team provided us with a variety of options regarding the challenges listed above. The innovative database analysis and spreadsheets allowed us to look at our entire player base with new goals and objectives for player development and promotions. We will be incorporating the marketing and database analysis as part of our 2011 marketing plan.
They understood our challenges and we were very pleased with the way they worked with our team to understand and provide us with alternatives to approach our reinvestment programs. We have engaged the same two consultants to partner with us for review and analysis over the next four quarters.” — Suquamish Casino
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