Research
Millennials and the Future Face of our Customers An important new national survey is revealing how Millennials think, feel and act. This type of information is important for casinos that are trying to figure out how to market – or even whether they should market – to a segment that is already larger than Baby…
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Measure how healthy your club is, and diagnose how to make it better A casino players club is one of the biggest line items in your marketing budget every year. Point redemption, comps, mail offers, member events and promotions, and staffing our club – we’re talking major dollars to keep a loyalty program running. As…
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Busting loyalty myths New research reveals what customers really think – and feel – about loyalty programs We’ve all heard it and discussed it, and there’s no simple answer to this question: How well is our loyalty program (LP) doing? We measure carded play, but what does that really tell us other than what percent…
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Only if you want to increase customer loyalty, employee performance, and profitability In the last few years, a relatively new branch of research known as employee engagement surveys has exploded in popularity. Employee engagement is an emotional commitment to your employer, and it involves loyalty, commitment, satisfaction, advocacy and going the extra mile. Using a…
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What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! Deb Hilgeman, Ph.D. I recently conducted two workshops on Attitude & Awareness surveys at Raving’s 18th Indian Gaming National Marketing Conference. This is the type of survey that you use to find…
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How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing and branding? In a nutshell, marketing is what you do and branding is what you are. Branding is the promise…
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