Research
Sure, we exhaust ourselves almost daily with what we DON’T know. When will it be safe to be at full capacity? When will all of our guests feel 100% comfortable and return to our resorts? When will we be able to gather socially or conduct business without concern? We shake our snow-globes, peer into our…
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What trends are being identified, and how to apply this to your business Now that casinos are reopening in a different business environment due to COVID-19 concerns, one of the biggest challenges is that all the data we collected up to now may not be relevant. So how do we proceed from here? There is…
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Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As we approach the return of gaming entertainment, several casinos are executing surveys to get a feel for guest safety concerns,…
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The Raving team was honored to participate once again at OIGA’s Annual Conference & Trade Show in Tulsa, OK. Senior Raving Partner, Market Research, Deb Hilgeman, Ph.D., presented the results of the Third Annual Indian Gaming National Marketing Survey on Tuesday, July 23. This survey provides an industry benchmark for Tribal gaming executives by providing…
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Trends to Watch in 2019 Reno, Nevada – Today Raving released the Third Annual Indian Gaming National Marketing Survey. This milestone research is designed to provide a comprehensive industry overview of the specific areas affecting casino marketers today. This is the only industry-wide marketing data to use as reference points. This data helps marketers and…
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Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will look at current trends to help you identify ways to be more successful in 2019. First, to recap just what…
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Why pictures of your players will drive more social engagement We’re at the start of another year, so it seems like a good time to remind everyone about how market research can help you make better and more informed decisions about your casino marketing and operations. This article lists six types of research that you…
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There has to be an easier way I try to keep up on what’s happening with consumer research, which is usually pretty dry reading, even for someone who loves research as much as I do. But, every now and then, something just jumps off the page and grabs my attention. According to an article on…
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What are you doing to solve it? One of the new questions that we added in Raving’s 2nd Annual Indian Gaming National Marketing Survey was to determine what the biggest challenges are that casinos will be facing in 2018. As you can see from the chart below with survey data, staffing challenges are a clear…
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Data results on how much market research casinos are doing Raving recently completed the 2nd Annual Indian Gaming National Marketing Survey. One of the objectives of this annual study is to help marketing practitioners understand current practices and to see where their property falls on the spectrum. For example, a key finding of this year’s…
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