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Engaged Team Members at Casino - Deb Hilgeman, Ph.D.

Still Want to Get Engaged?

By Deb Hilgeman, Ph.D. / March 26, 2019 / Comments Off on Still Want to Get Engaged?

Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will look at current trends to help you identify ways to be more successful in 2019. First, to recap just what…

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Six Ways to Use Market Research to Improve Your Business

By Deb Hilgeman, Ph.D. / January 1, 2019 / Comments Off on Six Ways to Use Market Research to Improve Your Business

Why pictures of your players will drive more social engagement We’re at the start of another year, so it seems like a good time to remind everyone about how market research can help you make better and more informed decisions about your casino marketing and operations. This article lists six types of research that you…

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Research Mind Brain

Are Market Researchers Really Hooking up People’s Brains to Measure Responses?

By Deb Hilgeman, Ph.D. / October 1, 2018 / Comments Off on Are Market Researchers Really Hooking up People’s Brains to Measure Responses?

There has to be an easier way I try to keep up on what’s happening with consumer research, which is usually pretty dry reading, even for someone who loves research as much as I do. But, every now and then, something just jumps off the page and grabs my attention. According to an article on…

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Staffing Challenges Tribal Casinos

Staffing Challenges: Our Industry’s Number One Problem

By Deb Hilgeman, Ph.D. / July 1, 2018 / Comments Off on Staffing Challenges: Our Industry’s Number One Problem

What are you doing to solve it? One of the new questions that we added in Raving’s 2nd Annual Indian Gaming National Marketing Survey was to determine what the biggest challenges are that casinos will be facing in 2018. As you can see from the chart below with survey data, staffing challenges are a clear…

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Indian Gaming National Marketing Survey Data Results

Are You Operating With Less Business Intelligence than Your Competitors?

By Deb Hilgeman, Ph.D. / April 30, 2018 / Comments Off on Are You Operating With Less Business Intelligence than Your Competitors?

Data results on how much market research casinos are doing Raving recently completed the 2nd Annual Indian Gaming National Marketing Survey. One of the objectives of this annual study is to help marketing practitioners understand current practices and to see where their property falls on the spectrum. For example, a key finding of this year’s…

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Deb Hilgeman

Raving’s 2nd Annual Indian Gaming National Marketing Survey

By Deb Hilgeman, Ph.D. / April 1, 2018 / Comments Off on Raving’s 2nd Annual Indian Gaming National Marketing Survey

Key findings indicate promotions and digital spending will increase; email at status quo In January, Raving released the second annual casino marketing study based on data from more than 80 U.S. casinos nationwide, and First Nations casino properties in two Canadian provinces. Some of the casinos that participated in the study have fewer than 250…

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Live Polling

Is Your Operation Losing Millions?

By Deana Scott / February 5, 2018 / Comments Off on Is Your Operation Losing Millions?

Incorporating Evidence-Based Decision Making Into Your Business Model Lately, I have been evaluating how successful businesses incorporate an evidence-based decision making process to increase profits in a highly competitive economy where old business models are dying. What is it? Evidence-based decision making is a process for making decisions about business practices, strategies and policy developments…

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Cluster Analysis Reveals Hidden Insights

By Deb Hilgeman, Ph.D. / January 1, 2018 / Comments Off on Cluster Analysis Reveals Hidden Insights

How many main segments of like-minded customers do you have in your casino database? Customers who share common attitudes, beliefs and behaviors? If you have a tiered players club, you’re already segmenting your customers by how much they spend. In your direct mail program, you probably segment by recency, frequency and spend, at the very…

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Research

An Underutilized Tool for a Competitive Advantage

By Deb Hilgeman, Ph.D. / July 31, 2017 / Comments Off on An Underutilized Tool for a Competitive Advantage

Casinos that have a competitive advantage are those that can see the possibilities of using research in ways that their competitors may not be doing yet – which group do you fall into? Let’s start with a short quiz … 1. Does your casino use research to answer these questions? How satisfied are our customers…

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Ladder Competition

More Key Findings That Show How Your Casino Compares to Competitors

By Deb Hilgeman, Ph.D. / July 1, 2017 / Comments Off on More Key Findings That Show How Your Casino Compares to Competitors

Data on players clubs, promotions and advertising/communications In January, Raving released the first national study of casino marketing based on data from 53 Tribal casinos nationwide. Whether you’re with a tribal or commercial casino, the results from this study are designed as a tool to help and inform you. In the last issue of this…

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