Technology
How Amazon got me to open up my wallet Using RFM at your property for smarter promotions and offers I recently went on a trip to Italy with my family. And in preparation, my wife and I spent some time buying things we needed from Amazon online; new luggage, summer clothes for the kids, guide…
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How to visualize your opportunities by using maps and data I’m a very visual person. And being a visual person and a data nerd is a great combination; it gives me the ability to answer difficult data questions by using immersive and engaging graphical tools, like maps. With mapping technology, I can unearth insights that…
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How technology can play an important role with your casino customers The answer is, “The single most important thing that you can, and should, be doing in your casino business.” Remember to phrase your response in the form of a question … “What is innovation?” You’ve heard the saying that “If you’re not growing, you’re…
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Wanna bet that your casino has an effective BI tool that you’re not using? Today’s modern casino produces an enormous amount of data for marketers to leverage. But like many busy casino marketers, finding the time to build the reports to do the analysis is time-consuming. And many marketers may think they lack the technical…
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What shiny new toy will you bring home this year … and will your vendor have the ability to support your strategic initiatives after the technology has launched? Nicole Barker My high heels are no longer high. I wore through the treads at this year’s NIGA conference in Phoenix, Arizona. The sessions were impressively packed…
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