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2018 G2E Trade Show Floor

Lessons and Perspectives from the 2018 Global Gaming Show (G2E)

By Christine Faria / October 15, 2018 / Comments Off on Lessons and Perspectives from the 2018 Global Gaming Show (G2E)

I was talking to someone on the tradeshow floor last week and asked them if they remembered the year there were two major gaming shows back to back in Las Vegas. I started in the gaming industry that year in 2001, when the G2E show emerged alongside the World Gaming Congress. Vendors weren’t sure which…

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Question Mark

Before You Purchase That New Marketing Software Product

By Lynette O’Connell / October 1, 2018 / Comments Off on Before You Purchase That New Marketing Software Product

Seven questions to ask yourself before you invest your time and money There are a lot of good marketing products out there, and I bet that your phone and email are inundated with hopeful sales folks trying to convince you that their product will help you sleep better at night. The truth of the matter…

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Cloud IT Solutions

Trends Impacting Native American Gaming and Resorts

By Bill Harrison / October 1, 2018 / Comments Off on Trends Impacting Native American Gaming and Resorts

Implications for IT and business – Are you ready? As many in the casino industry have attested, casino gaming revenues throughout the country are under continued and growing pressure, creating the necessity to diversify with non-gaming amenities to materially increase visitation, resulting in the growth of gaming and non-gaming revenue. New casinos, millennials, Internet gaming…

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Celebrating 10 Years of Innovation

By Jerry Epstein / October 1, 2018 / Comments Off on Celebrating 10 Years of Innovation

How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that word was not even recognized in any dictionary before 2011, we stand proudly as digital marketing pioneers and the inventors…

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Sports Betting

How to Broaden Your Players Connection to Sports Betting

By Jerry Epstein / September 17, 2018 / Comments Off on How to Broaden Your Players Connection to Sports Betting

Thanks to SCOTUS, sports betting is legal and scorching hot. Here’s how you can prepare your casino even before it is legal in your jurisdiction. Unless you’ve been under the proverbial rock or in the Himalayas on an epic quest for enlightenment from a spiritual guru the last three months, I’m doing my best Captain…

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Free Wifi

Why Wi-Fi is the Back Bone of Your Business

By Bill Harrison / September 10, 2018 / Comments Off on Why Wi-Fi is the Back Bone of Your Business

We have all likely read the articles and marketing brochures about customer engagement, including: solutions describing pushing notifications to onsite guests and casino customers, having active displays updated dynamically with restaurant offers, capturing guest information when they book at your property using an Online Travel Agent (OTA) like Expedia, and converting those guests to loyalty…

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Machine Learning

¡Viva La Casino Analytics Revolución! – Parte II

By Az Husain / July 1, 2018 / Comments Off on ¡Viva La Casino Analytics Revolución! – Parte II

The machine learning process In my last article, I introduced how machine learning plays an important role in the new analytics renaissance. I discussed how this technology will change gaming by allowing marketers to discover insights locked away in the casino’s databases. Machine learning enables a marketer to examine large amounts of data, looking for…

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Sports Betting Room

The Supreme Court Just Essentially Legalized Sports Gambling in the United States …

By Jerry Epstein / July 1, 2018 / Comments Off on The Supreme Court Just Essentially Legalized Sports Gambling in the United States …

Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing the estimated $150 billion in illegal wagers on professional and amateur sports that Americans make every…

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Tips to Ensure Your Technology Investment Pays Off

By Deana Scott / May 14, 2018 / Comments Off on Tips to Ensure Your Technology Investment Pays Off

How to avoid technology purchase pitfalls Keeping up with technology is a time consuming and expensive proposition for most businesses. We are inundated with new software programs, hardware and applications touted as the next big “must have” to improve our operations. From accounting and human resources systems to security, slots and not to mention the…

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Az Husain

Five Ways to Avoid Buying A New BI System

By Az Husain / November 27, 2017 / Comments Off on Five Ways to Avoid Buying A New BI System

What you can do today without spending a dollar on BI tools Tis the season for budget planning. Now, I’ll admit … it’s not the most wonderful time of the year. Perhaps it’s because there are no budgeting carols to sing. But, let’s spread some holiday cheer; maybe you can avoid spending too much this…

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