Research

Millennials on Phones

Prepare for Monumental Change

By Deb Hilgeman, Ph.D. / Comments Off on Prepare for Monumental Change

Millennials and the Future Face of our Customers An important new national survey is revealing how Millennials think, feel and act. This type of information is important for casinos that are trying to figure out how to market – or even whether they should market – to a segment that is already larger than Baby…

Read More
Check-up

Does Your Players Club Need an Annual Checkup?

By Deb Hilgeman, Ph.D. / Comments Off on Does Your Players Club Need an Annual Checkup?

Measure how healthy your club is, and diagnose how to make it better A casino players club is one of the biggest line items in your marketing budget every year. Point redemption, comps, mail offers, member events and promotions, and staffing our club – we’re talking major dollars to keep a loyalty program running. As…

Read More
Myths vs Facts

Busting the Myths Around Loyalty Marketing

By Deb Hilgeman, Ph.D. / Comments Off on Busting the Myths Around Loyalty Marketing

Busting loyalty myths New research reveals what customers really think – and feel – about loyalty programs We’ve all heard it and discussed it, and there’s no simple answer to this question: How well is our loyalty program (LP) doing? We measure carded play, but what does that really tell us other than what percent…

Read More
Customer Engagement

Why You Need to Build an Engagement Strategy for Your Casino

By Deb Hilgeman, Ph.D. / Comments Off on Why You Need to Build an Engagement Strategy for Your Casino

Only if you want to increase customer loyalty, employee performance, and profitability In the last few years, a relatively new branch of research known as employee engagement surveys has exploded in popularity. Employee engagement is an emotional commitment to your employer, and it involves loyalty, commitment, satisfaction, advocacy and going the extra mile. Using a…

Read More
No Excuses but Results

Five Bad Excuses that Are Impacting Your Marketing Strategy

By Deb Hilgeman, Ph.D. / Comments Off on Five Bad Excuses that Are Impacting Your Marketing Strategy

What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! Deb Hilgeman, Ph.D. I recently conducted two workshops on Attitude & Awareness surveys at Raving’s 18th Indian Gaming National Marketing Conference. This is the type of survey that you use to find…

Read More
Tracking Campaigns

You CAN Track Your Branding Campaigns

By Deb Hilgeman, Ph.D. / Comments Off on You CAN Track Your Branding Campaigns

How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing and branding? In a nutshell, marketing is what you do and branding is what you are. Branding is the promise…

Read More