What Casino Marketers Can Learn from the 2016 Election

Az Husain

Don’t get caught off guard with inaccurate or ambiguous data As the 2016 election results swung in Donald Trump’s favor, many people were stunned by the inaccuracies in polling. And although the miss was not unprecedented, it did question the use of data techniques to accurately measure voter sentiment. So, what happened and why should…

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How to Use Performance Management to Gauge Marketing Investment

Swimming Pool

Are you sure your marketing investment is profitable? What my son’s swimming experience taught me about the importance of performance measurement My 12-year-old son, Gil, started competitive swimming this year. As a data guy, I look at my son’s swimming activity under a different lens than most parents. I try to find meaning in all…

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How Amazon Got Me to Open Up My Wallet – Part II

RFM Score

Using RFM at your property for smarter promotions and offers If you missed Part I of this article, click here for the Flash! Report. Recently, I traveled to Italy with my family. And in preparation for the trip, my wife and I spent time on Amazon buying things we needed for our travels; new luggage,…

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Taking a Lesson from Amazon

Amazon building

How Amazon got me to open up my wallet Using RFM at your property for smarter promotions and offers I recently went on a trip to Italy with my family. And in preparation, my wife and I spent some time buying things we needed from Amazon online; new luggage, summer clothes for the kids, guide…

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Stop Pulling Your Hair Out Trying to Get to Your Marketing Data

Pulling Hair Out

Wanna bet that your casino has an effective BI tool that you’re not using? Today’s modern casino produces an enormous amount of data for marketers to leverage. But like many busy casino marketers, finding the time to build the reports to do the analysis is time-consuming. And many marketers may think they lack the technical…

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