Posts by Nicole Barker
Right Questions to Ask Before Buying that Shiny New Toy
What shiny new toy will you bring home this year … and will your vendor have the ability to support your strategic initiatives after the technology has launched? Nicole Barker My high heels are no longer high. I wore through the treads at this year’s NIGA conference in Phoenix, Arizona. The sessions were impressively packed…
Read MoreDie, ROI, Die
Let ROI drive the bus and you will see your customers defect in droves This isn’t the first time that I have called for the end of a marketing mainstay. Last year, I heralded the end to Tiered Club programs. Or rather, I begged for loyalty marketers to toss their cards up in the air…
Read MoreAre Your Marketing Efforts Relationship-building, or the Pursuit of Short-term Gain?
Looking at manipulation, incentive dangling, and engagement What do we really do as marketers? We spend our time mentally running back and forth between the customer and our product, translating wants and needs and capabilities. Take a look at the following words to evaluate your intentions:Loyalty marketing complicates our intentions. Are we truly building a…
Read MoreRemedy the Rumpled Benefit
How recasting your guests’ journey in 2016 could be the competitive advantage that you’re looking for What is the nature of a benefit? In a world of loyalty programs, it‘s something additional. A player visits a casino. A player plays a slot machine. A player enjoys the thrill of her experience. Meanwhile, a player earns…
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