Raving @ OIGA Conference and Trade Show
July 22 – 24, 2019
The Raving team will be on site! Catch up with our Partners at this year’s event.
Don’t miss Raving Partner Deb Hilgeman, Ph.D. present the results of Raving’s 3rd Annual Indian Gaming National Marketing Survey. Session details below. See you in Tulsa!
Learning from Industry Trends – How does your marketing strategies compare in this competitive environment?
Results of Raving’s 3rd Annual Indian Gaming National Marketing Survey
10:15 am – 11:15 am, Wednesday, July 24, 2019
Raving is pleased to present the results from our 3rd annual, in-depth, blind survey of senior tribal casino marketing executives from across the U.S. and Canada to OIGA attendees. Raving’s Research Partner, Dr. Deb Hilgeman, will be presenting very valuable and interesting data from compiled comparisons, encompassing broad marketing information which will help marketers and operators make better data-based decisions. This milestone research is designed to provide a comprehensive industry overview of the specific areas affecting Tribal casino marketers today. What are current reinvestment ratios? Are social media tools overtaking traditional media ones? Is the use of free play as a promotion growing or shrinking? One of our most requested studies of the year, senior operators tell us that they find this report extremely valuable in referencing and benchmarking their own marketing strategies. Attendees will find the answers to these and many more pertinent marketing questions and view trends when she presents key findings. The full report will be made available to OIGA attendees after the event.
Speaker: Deb Hilgeman, Ph.D., Senior Raving Partner, Market Research