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OIGA Conference and Trade Show

August 9-11, 2022

Oklahoma City, OK

https://oiga.org:/?#

Raving will be on-site! Visit us on the tradeshow floor or email [email protected] or call 775-329-7864 to schedule a time to meet. See you soon!

Visit oiga.org/tradeshow/ for the latest details and event information.

Raving Sessions from 2021:

Raving: Marketing & Data Strategies to Reengage with Your Best Players

Wednesday August 18, 2021,  11:30am – 12:30 pm

One of the most common practices in our industry is that marketers run their “inactive” programs and look at anyone who has not had a trip in six or maybe twelve months. The fallacy in this approach is twofold: timing and follow-up. See in the traditional time frame, most of our high frequent players have already been locked into a new behavior and the opportunity has passed to re-engage them. It’s easier to get these best players back in the door sooner than later. On top of that, may casinos don’t have a fully developed follow-up program.

In this session we review: How to define trip assessment.  What adjustments are critical to winning back players that have gone silent? How to create a follow-up program Bryan will share some reports that casinos aren’t using (but should), marketing strategies that are working to get our best players back and the math behind it all.

Presenter: Bryan Brammer, Raving Partner – Operations and Performance Optimization