Entertainment

Marketing and Operations Best Practices Born Out of Disruption

By Christine Faria / Comments Off on Marketing and Operations Best Practices Born Out of Disruption

Sure, we exhaust ourselves almost daily with what we DON’T know. When will it be safe to be at full capacity? When will all of our guests feel 100% comfortable and return to our resorts? When will we be able to gather socially or conduct business without concern? We shake our snow-globes, peer into our…

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How Do We Keep the Energy Going without Large Concerts?

By Kell Houston / Comments Off on How Do We Keep the Energy Going without Large Concerts?

Certainly one of the largest absences at our casino properties this year is our concert lineup. Many organizations have built state of the art venues that are sitting empty. How do we recalibrate and renegotiate? Current contracts, scheduling, and promotions are out the door for 2020; now we’re focused on postponements, new riders and smaller…

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Concert Events: Cancel, Reschedule, Hold or the Heck With It?

By Kell Houston / Comments Off on Concert Events: Cancel, Reschedule, Hold or the Heck With It?

Entertainment is a small but vital part of the casino business and the challenges we are facing out there don’t really have any precedent to refer to. Today, we find ourselves in uncharted territory with regards to our businesses. So, I am going to try and address some terminology and processes we are all going…

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Photo of ribbon cutting series at Rolling Hills Casino Resort for new outdoor amphitheater

Lions, Tigers and Lightning Oh My!

By Christine Faria / Comments Off on Lions, Tigers and Lightning Oh My!

When to pull the plug on your outdoor concert and other challenges An Interview by Chris Faria, Raving VP of Marketing Steve Neely, General Manager, Rolling Hills Casino Resort Kell Houston, Entertainment Buyer and President, Houston Productions Rojelio Morales, Interim Marketing Director, Tachi Palace Hotel & Casino For many tribal casinos, summer represents an opportunity…

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Live Entertainment for Casinos - Kell Houston

Is Your Approach to Live Entertainment All It Can Be?

By Kell Houston / Comments Off on Is Your Approach to Live Entertainment All It Can Be?

Through a committee, build a qualified wish list that meets your strategic criteria Kell Houston In today’s world, it’s more important than ever to be very diligent, accountable and responsible for the “Entertainment Budget” at a casino property. Upper management, CFOs and CEOs have to answer to a Tribal Council or a Tribal Board about…

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Entertainment Casino

Tribal Casinos Versus Concert Artists

By Kell Houston / Comments Off on Tribal Casinos Versus Concert Artists

We’re running into a costly snag here with our entertainment programs In today’s changing world of entertainment contracts, there is an issue that is becoming quite problematic, causing delays in contract processing, delayed marketing, lost revenues and higher costs due to the back and forth negotiation over terminology and legalese. The issue: The Tribal casino…

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Music Knobs Maximize Entertainment

Maximizing Your Entertainment Strategy

By Kell Houston / Comments Off on Maximizing Your Entertainment Strategy

A budget and market guide for casinos In the close to two decades I’ve been writing for this magazine and even more years I’ve been in this business, there are some principles of entertainment that haven’t changed much. Pricing may change, faces and acts change, but the real challenge comes down to understanding where your…

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Concert

Losing Money on Your Entertainment?

By Kell Houston / Comments Off on Losing Money on Your Entertainment?

Here’s a different way to look at your budget One of the more common discussions that I hear all the time is, “we lost money on the show.” For example, let’s say that your show cost you $50,000. You had ticket sales totaling $30,000. You comped your top tier players free tickets, you also provided…

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What You Need To Know About The Entertainment Contract Process

By Kell Houston / Comments Off on What You Need To Know About The Entertainment Contract Process

In the entertainment industry, there is a lot of terminology that can seem confusing. As Tribal Gaming has evolved into a $32 billion dollar business, we have more and more attorneys involved, and it has become even more convoluted. Whether you handle all your entertainment booking in-house or if you use a buyer, being familiar…

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Entertainment

Revealing Information About Casino Entertainment

By Kell Houston / Comments Off on Revealing Information About Casino Entertainment

Where does your property fit in? In Raving’s 1st Annual Indian Gaming National Marketing Survey, I noticed some very revealing information about entertainment: 83% of casinos have regular live entertainment, with almost half offering it only on weekends. 44% of casinos report that their entertainment programs are losing money. 38% are breaking even. 11% are…

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