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Posts by Christine Faria

What Marketers Told Us at Raving NEXT

Raving NEXT 2019 think tank challenge

January 28 – 30, we held our 21st (yes TWENTY-FIRST!!!) Raving NEXT: Indian Gaming Analytics & Marketing Conference at Pechanga Resort Casino (see photos from the event here). There’s a vast amount of information exchange and collaboration that happens at this event each year. It’s great stuff. We collect this data from our diverse group…

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Three Powerful Steps to Help Your Property Compete

So you don’t have to attend more of “those meetings” We’ve all been in that meeting. Burning the midnight oil trying to address where the property has gone off course. The GM is puzzled. The Vice President of Marketing is disappointed. The Operations team feels out of touch. Food & Beverage is bewildered. Human Resources…

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You Picked Them – Top Five Articles from 2018

We can’t lie (well, we could, but we’re not in this case). The articles below are our most read articles from our weekly industry report during the last 12 months. Our independent judges (uh … that would be Gency), ran the numbers. Who knew that so many people were interested in tax day? Over a…

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Marketer by Day, Artist by Night

Marketing Wizard by day, artist by night! Raving’s Marketing Manager, Gency Warren, hosted her fourth art show at the Foxy Olive, December 28, 2018, here in Reno, NV. For those of you in the area, you can view her framed art the entire month of January at 220 Mill Street in downtown Reno. You may…

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Giving Thanks to All of Our Veterans

Giving Thanks Veterans Day

While many realize that Veterans Day, which always falls on November 11, is a day to honor our veterans, Veterans Day originated as Armistice Day and marked the end of hostilities of World War I that occurred at the 11th hour on the 11th day of the 11th month. And in 2018, this is the…

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How Data Science Changed Major League Baseball

Ari Kaplan

And what the gaming industry can learn from batter up! Q&A with Ari Kaplan, Sports Analytics Even if you’re not a baseball fan, or maybe not even a data geek, most folks found the movie Moneyball fascinating. In the movie, Oakland A’s General Manager Billy Beane (Brad Pitt) challenges the system and defies conventional wisdom…

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Taking the Heat this Labor Day

Labor Day

For many of you folks in the casino industry, Labor Day isn’t a day off, as you’re entertaining and servicing guests at your casinos today. Whether you have the day off or not, most of us are lucky not to be out in the heat. Let’s give a shout out to those folks that make…

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What Your Hosts Are Telling Us

Host Player Development Conference

Last week, we conducted our annual Host Development Conference at Caesars Palace, which preceded the Casino Marketing & Technology Conference. If you’re not familiar with the program, we develop it every year for the team at BNP Media/Casino Journal; it’s been an industry mainstay for since 2005 with learning appropriate for newbies to experienced hosts.…

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