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Posts by Kell Houston

Tribal Casinos Versus Concert Artists

Entertainment Casino

We’re running into a costly snag here with our entertainment programs In today’s changing world of entertainment contracts, there is an issue that is becoming quite problematic, causing delays in contract processing, delayed marketing, lost revenues and higher costs due to the back and forth negotiation over terminology and legalese. The issue: The Tribal casino…

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Maximizing Your Entertainment Strategy

Music Knobs Maximize Entertainment

A budget and market guide for casinos In the close to two decades I’ve been writing for this magazine and even more years I’ve been in this business, there are some principles of entertainment that haven’t changed much. Pricing may change, faces and acts change, but the real challenge comes down to understanding where your…

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Losing Money on Your Entertainment?


Here’s a different way to look at your budget One of the more common discussions that I hear all the time is, “we lost money on the show.” For example, let’s say that your show cost you $50,000. You had ticket sales totaling $30,000. You comped your top tier players free tickets, you also provided…

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What You Need To Know About The Entertainment Contract Process

In the entertainment industry, there is a lot of terminology that can seem confusing. As Tribal Gaming has evolved into a $32 billion dollar business, we have more and more attorneys involved, and it has become even more convoluted. Whether you handle all your entertainment booking in-house or if you use a buyer, being familiar…

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Revealing Information About Casino Entertainment


Where does your property fit in? In Raving’s 1st Annual Indian Gaming National Marketing Survey, I noticed some very revealing information about entertainment: 83% of casinos have regular live entertainment, with almost half offering it only on weekends. 44% of casinos report that their entertainment programs are losing money. 38% are breaking even. 11% are…

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The New VIP Experience

Red Carpet

The challenge for casino operators to accommodate these superfans There is a growing trend in the concert industry business that is beginning to impact casinos offering concerts. The VIP Experience is an add-on service that numerous Artists have brought on board to enhance the concert experience for their fans and fan clubs, to increase their…

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Ten Myths About Casino Entertainment – Part II


Clearing up misconceptions about your talent program In my last Solutions Magazine article, I discussed five of the more common misconceptions concerning casino entertainment. This time around, I wanted to dig a little deeper. Here are the following myths: 6. The contract rider is nonnegotiable. Attached to all major agency contracts is a lengthy document…

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Ten Myths About Casino Entertainment – Part I

Myths Versus Facts

Clearing up misconceptions about your talent program Throughout the years, I’ve seen the same questions and concerns from our tribal and commercial casino clients. I would like to take a minute here to list out ten of those issues or myths, and hopefully clear up some of the confusion. 1) I must book talent that…

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Understanding Entertainment Contracts

Contract Disagreement

Too many casinos are getting into legal binds Those artist contracts with all the legalese and contract riders with pages and pages of specifications and requests are very difficult to pick through, plus they have a tendency to really drive you nuts. All that information is very important for you to understand because you have…

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What Does Your Casino Entertainment Program Look Like?

Tribal Casino Entertainment

Comparing small tertiary versus larger markets Entertainment is the X-factor in all casino business. A good entertainment program ties into your customer database, keeping your current customers coming back and creating new customers. A casino without a consistent and quality entertainment program is a casino that is missing the opportunity to stand out. There are…

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