Hospitality
Your bar has lines at happy hour, packed with patrons six and seven days per week. Revenue is up year-on-year, and your Yelp and Trip Advisor ratings have never been better. So why are you losing money? When asked to do bar triage for a failing operation, the first thing we look at is the…
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Big, bigger, biggest … the POWER of food! For years, my casino marketing consulting experiences frequently wandered into the realm of food. I’ve championed leveraging food as a guest magnet; a way to bring new customers to properties, to drive incremental visits, to delight players. Native American fry bread handcrafted live on the gaming floor;…
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Navigating the truths of a profitable operation Too often I hear stories from casino operators who lament that their food & beverage operation never makes any money, and why should they continue to fund a losing venture? But without a holistic view of your entire operation, making a singular decision may be dangerous. The days…
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What amenities (if any) drive gaming revenue? Just because gaming revenues are falling in Vegas and non-gaming revenues are going up, does this mean that adding in non-gaming amenities will work across different markets? And do you need to add in non-gaming amenities to capture future gamers? Are there amenities that will drive players? Recently,…
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