Media and Advertising
How a brand is the personality of your casino, as seen through the eyes of the customer Brand awareness is number one among the top three priorities for 2016, according to marketing leaders worldwide. To be successful in achieving brand awareness, it’s essential that you’re able to use your brand to influence your target market.…
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How to drive your casino customers through the door in 2016 So you use all the traditional media to talk to your gamer. You run radio, TV, and send out tons of direct mail. Seems like it’s working. But … are you missing a major channel? If you are not talking to your gamer with…
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Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make sure that I haven’t missed anything “important” (like a picture of the largest litter of sheepdogs in the world). I…
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How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing and branding? In a nutshell, marketing is what you do and branding is what you are. Branding is the promise…
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