Posts by Mark Astone
Did You Forget About Your Google My Business Listing?
Why it’s important to update this for all of the businesses you operate During the recent shutdown and reopening of businesses, it became apparent that many needed assistance gaining access to their Google My Business listing. This could have happened for a number of reasons such as the person that originally claimed the listing is…Read More
What’s Next for Marketing After Reopening?
As we move from post opening speculation to true opening data, what are we discovering? This week we’ve checked in with marketing and advertising pros and Raving Partners, Tom Osiecki and Mark Astone – who are both working with clients that have re-opened and have valuable data to share. What are they seeing out in…Read More
Three Tips for Post Reopening Marketing
What to do after the honeymoon phased has waned After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed its peak and competition is kicking back in. Beyond demand, a number of contributing factors even boosted openings beyond expectations for some.…Read More
The When, How and What of Reopening
What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel that they are being thrust into the position of making decisions regarding infectious disease, health and safety. Some would say…Read More
Keeping Your Team Members Close When They’re Away …
How to quickly set up cost effective communication channels As many of you have moved to limited hours or have closed, it’s important to keep the line of communication open with your team members. Constant communication will limit rumors, keep your team engaged, and possibly retain some of your workforce when it’s time to reopen.…Read More
Five Things to Consider in Producing Effective Video
With so many ways to consume video that go beyond television: smart phones, tablets, laptops … your marketing plan should include producing videos that promote your property, build a strong brand and reach your audience. The big question is: What type of video is right for you? Production companies will tell you most businesses want…Read More
What’s Missing from My Marketing Budget?
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and market strength, evaluating how to allocate your budget has become a more critical aspect of the process. With the reduction…Read More
Five Ways to Move the Needle
It’s not too late for revenue-generating tactics in your advertising and marketing First of all, Happy New Year! By the time this is published, you will have made it through the holidays, and your first quarter is officially underway. Your promotions and budget are set, and you are ready to start a brand new year!…Read More
Are You Getting Enough Juice from Your Digital Advertising
Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities seem to evolve on a daily basis. This is why it is important to continually optimize and measure your digital…Read More
Online Tools to Increase Direct Mail Effectiveness
How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything from monthly offers and promotions, to concert announcements and dining specials. In addition to your monthly “core” mailers, direct mail…Read More