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Media and Advertising

Move the Needle

Five Ways to Move the Needle

By Mark Astone / March 22, 2019 / Comments Off on Five Ways to Move the Needle

It’s not too late for revenue-generating tactics in your advertising and marketing First of all, Happy New Year! By the time this is published, you will have made it through the holidays, and your first quarter is officially underway. Your promotions and budget are set, and you are ready to start a brand new year!…

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How to Avoid Racking Up Thousands of Additional Dollars in 2019

By Tami Jones / January 10, 2019 / Comments Off on How to Avoid Racking Up Thousands of Additional Dollars in 2019

Surprise, It’s Time for the January Postal Rate Increase In keeping with its own tradition, the United States Postal Service is proposing to raise rates at the end of January. Oh, who are they kidding? It’s not a proposal, they will be raising rates, but by how much, and what can we do as marketers…

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Are You Getting Enough Juice from Your Digital Advertising

By Mark Astone / January 10, 2019 / Comments Off on Are You Getting Enough Juice from Your Digital Advertising

Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities seem to evolve on a daily basis. This is why it is important to continually optimize and measure your digital…

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Online Marketing Tools

Online Tools to Increase Direct Mail Effectiveness

By Mark Astone / October 1, 2018 / Comments Off on Online Tools to Increase Direct Mail Effectiveness

How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything from monthly offers and promotions, to concert announcements and dining specials. In addition to your monthly “core” mailers, direct mail…

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Facebook Business Manager Advertising

Are You Using the Best Tools for Social Media Marketing?

By Justin Shank / October 1, 2018 / Comments Off on Are You Using the Best Tools for Social Media Marketing?

Like most of marketing, social media advertising evolves at a voracious pace, which is what makes it exciting. Along with your growing daily task list, social media marketing is one of those things that falls victim to routine. We developed a process and expectations, then we rarely deviate from that routine. It becomes easy for…

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Google Autocomplete

You Had Me at “Autocomplete”

By Mark Astone / July 30, 2018 / Comments Off on You Had Me at “Autocomplete”

Many of our past Flash articles have focused on the importance of a strong digital advertising presence. Why is Catalyst such a big proponent of digital? Simple … because it works. From SEM to display to IP targeting, we’ve helped our clients find success online, resulting in stronger revenues for their properties. So, what’s next?…

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Connected TV

Trending in Media: Connected TV

By Mark Astone / July 1, 2018 / Comments Off on Trending in Media: Connected TV

Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take more control of how and when they watch TV. What may surprise you, however, is who is watching. The 55-plus…

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Phonebook

Phonebooks, Facebook and Change …

By Justin Shank / July 1, 2018 / Comments Off on Phonebooks, Facebook and Change …

Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a necessary piece of our advertising puzzle. We advertised in them because they were an important resource for people (customers) in…

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Billboard Technology

Billboard Technology

By Mark Astone / April 1, 2018 / Comments Off on Billboard Technology

Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at least it should be. Dead and gone are the days where we rely on a media sales rep to rattle…

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Social Media

If Your Digital Marketing Sucks … Your Social Casino Will Too

By Justin Shank / February 19, 2018 / Comments Off on If Your Digital Marketing Sucks … Your Social Casino Will Too

Maybe it’s not quite as dramatic as my headline suggests, but it is important for our marketing and operations teams to understand that digital marketing is essential for the success of the social gaming platform. To manage the expectations of your team to drive new users to the social gaming experience effectively, you should evaluate…

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