Research

Are you giving your guests and your team members what they want? Do you know what they honestly think about you?

Research is one of the most underutilized tools available to us in our industry. When in fact, gathering this data should be the first step before we make changes to our players club, add a new restaurant, or purchase a new game or technology.

And what about research after we make a change to make sure that we met our goal? We count on “play data” but we’re missing critical information to see the whole picture. Is it possible to create a comprehensive research program that identifies problems before they become an issue? Yes.

Let our team show you how research is so much more than traditional focus groups and comment cards – how it is the building block to making data-driven business decisions. We will show you how to interpret your data to drive successful changes and actions.

It’s not about asking “how was your hotel stay” anymore; research gives us direction for potential growth and/or change that will have the greatest positive financial impact. We blend proven research methods, statistical tools, and state-of-the-art technology with human intellectual power to deliver comprehensive research findings that our clients find easy to understand and use.

Would you like to determine your guests' awareness level of membership benefits, and how they value your property over your competitors? Do you know why you are losing your players’ share of wallet and why they are spending at other properties?  Do you want to reduce employee turnover by evaluating employee engagement? We know the right questions to ask – let’s get started.