The Raving team was honored to participate once again at OIGA’s Annual Conference & Trade Show in Tulsa, OK. Senior Raving Partner, Market Research, Deb Hilgeman, Ph.D., presented the results of the Third Annual Indian Gaming National Marketing Survey on Tuesday, July 23. This survey provides an industry benchmark for Tribal gaming executives by providing national data on trends that impact operations, profitability and marketing programs so that practitioners can be more informed about where their efforts fall on the spectrum of Tribal gaming marketing. Eighteen percent of all Tribal casinos in the United States participated in this year’s survey, which has shown year-to-year growth.
OIGA celebrated its 25th anniversary this year. Deb shared, “Attendance at this year’s conference was really high and the speakers’ sessions covered a gamut of topics. It was exciting to be a part of this year’s program.”
About the Third Annual Indian Gaming National Marketing Survey
This survey provides an industry benchmark for Tribal gaming executives by providing national data on 10 areas:
- Composition of Tribal Casinos
- Competitive Environment
- Research & Analysis
- Players Clubs
- Host Departments
- Entertainment Programs
- Advertising & Communications
- Target Markets
- Respondent Profiles
Volunteers from Tribal casino management were recruited to provide input on content development. Anonymity is guaranteed for all casino participants. No information or reports will contain any information that can be used to identify any individual casino.
To receive a copy of the Third Annual Indian Gaming National Marketing Survey or for information on how to participate next year, email Gency Warren or call 775-329-7864.