You know when you’re in an outdated hotel room when:
- You have to reach behind the bed stand and unplug the clock radio to plug in your phone.
- The bathtub is either too high or awkward to get into, or it is too small to have a good soak.
- There’s a bedspread.
- Next to the toilet there’s a phone.
- The mini bar has nothing in it.
- The shape of the mattress is like a wading pool.
- The room smells like industrial cleaner.
- You’ve seen the same artwork in many other hotels (and motels) across the country
You know you’ve chosen the right hotel room when:
- You can check-in through your mobile phone,
- Your first reaction is, “Now this is really cool.”
- You can connect to WiFi easily.
- The bed is double sheeted and screams clean and fresh.
- You actually notice the handles on the doors, the closets, and the drawer pulls – as they are solid and feel good to touch.
- The linens and towels are soft and luxurious.
- There’s artwork that you’ve never seen before done by a local artisan.
- There is no bathtub, but who cares, the shower is amazing.
- There is plenty of lighting and all are easily adjustable.
John’s take on refreshing your hotel rooms:
- Always connect back to your brand – does your brand end at the elevator from the casino floor?
- Do your research first – ask your customers what they want, before assuming that you know already.
- Spend on what people touch – towels, hardware, bed linens, etc.
- Your technology should match what your guests are used to at home – can guests easily use their mobile devices in the hotel room?
- Offer a room experience that is different than anywhere else – surprise your guests with a piece of furniture, a lamp, a sculpture, or a pad of paper and pen that is unique.
- Have something in the room that is going to create a memory for your guests – does the bed feel so comfortable that they’ll remember it as their best night of sleep ever?
- Pay attention to the details – rubber baseboards, metal trim around the shower, and paper coffee cups don’t speak quality. Even the way the towels are rolled can create a nice display.
- Hire a company that can work with you – from your idea stage through the very last step of putting the right soap in the soap dish, and won’t try to make a profit on everything in between.