Aging Properties and Investment in Infrastructure

Reno Arch

Why innovation and strategy need to be more than a philosophy Recently I moved to Reno to assume the duties as CEO of Raving Consulting. As a kid, I remember visiting Reno with my family during the summer. It was a perfect distance from Southern California with a variety of activities to satisfy everyone. My…

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Group Sales: The Unsung Heroes of Our Operations

Deana Scott

A story of bandaids and bolt cutters All hail the Sales Department for creating guest engagement long before guests walk through the door. Let me explain. Let’s be real: in most casino operations, the Slot Department gets what they want. This isn’t a criticism, it’s just fact. Slots drive revenue, blah, blah. Yes, it is…

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Why We Should Embrace the New Multigenerational Workforce

Millennial

It’s good business and good for our soul! Long before Wal-Mart greeters, my grandmother, at 75 years old, decided that she was going back to work after being out of the workforce for nearly twenty years. She insisted on applying at Kmart as a greeter (she called it K “mark” – yes, with a “k”).…

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Turkey and Table Games

Table Games

Tips for us operators from a seasoned gambler! Now that I don’t foresee turkey in my future for the next eleven months, and next week it’s back to work after the holidays, I wanted to share something that I learned about gambling this holiday season. Back in November, the first turkey of the season was…

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How to Recover After Blowing It with a Guest

Blowing it with a customer

Did you just royally blow it with a guest? How one call can create an even better relationship Customer surveys are a critical part of feedback for any business – the caveat is that most of the time they are not utilized properly. Fellow Raving Partner, Doc Deb Hilgeman, addressed this issue in her article,…

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Enough with the Senior Promotions!

Casino Floor

Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was conscious of wanting to offer a promotion with age requirements, but keeping the youthful fun. Recently, I was sitting at…

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Marketing to the 45-60 Year-Old Female

Women age 45 to 60

I am this demographic Stop talking about millennials and give today’s gamer what they want I just celebrated another birthday (lucky me … and I mean that sincerely). It’s been a gradual transition. I noticed it about five years ago when casino music moved from “oldies” 50’s & 60’s to “hits” from the 80’s. I…

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Leveraging Trust in Your Organization

Trust in Organization

How individual and group leadership will give you a strategic advantage and greater profits “THE MOMENT THERE IS SUSPICION ABOUT A PERSON’S MOTIVES, EVERYTHING HE DOES BECOMES TAINTED.” – MAHATMA GANDHI As a country, we are suspicious of everybody. All you have to do is listen to conversations in the office or on social media…

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A Note to Aspiring General Managers

Team Meeting With Manager

How to groom your team for today’s success while strategically planning to build long-term opportunities I recently attended an event that brought together General Managers from throughout Indian gaming. As a relatively new General Manager, I was excited and anxious to attend, wondering what I might discover that would help me become a more effective…

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