Posts by Deana Scott
Surprising Virtual Conference Data
Not gonna lie. Like so many other suppliers to the gaming and hospitality industry, we’re still recovering from the impacts of COVID on our business. With that said, our “recovery” is NOT back to the same model built on 23 years in business. The crisis catapulted us to move future plans of new products and…
Read MoreApplying a Methodical Approach to Tribal Member Development Programs
Years ago, my son, a Tribal member, was let go after two days working for our Tribal casino. At the time, his father was the CEO of economic development for the Tribe. Talk about awkward. And consider the stress on the HR department, even though it was completely justified. For those of us that work…
Read MoreLeadership During Disruption
Dear Friends and Colleagues, Last week was certainly a strange one (and I’m sure not the last); the team here at Raving, like most of you, were in limbo, waiting for the postponement of NIGA; reworking travel plans and strategizing around alternatives to better serve our clients. Our annual Native Strong Comedy Slam and Jam…
Read MoreCreating a Power Relationship Between Marketing and Slots
How Creating this Power Team Can Maximize Return and Minimize Over-Investment Slots are our primary product and how casinos make most of their money. However, we tend to treat our players as one-dimensional. What that means is that in most of our marketing, the slot products are not differentiated. Think of the amazing opportunities that…
Read MoreBack to Basics: Creating a Successful Casino Grand Prize Drawing
Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, researching these new marketing services and promotional products can become overwhelming. And, sometimes, testing too many…
Read MoreWays to Incorporate “Sports Betting” into Your Gaming Strategy
Prior to in-home mega screen televisions and sports packages on steroids, going to your local casino or bar to watch a sporting event was “a thing.” In fact, thirty years ago this February, I met my husband Brady at a Super Bowl Party. And although I am a casual fan, I do enjoy the atmosphere…
Read MoreDrive Additional Trips by Considering Five Other Key Metrics
We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…
Read MoreLines, Lines and More Lines
Is it time to use a new methodology to improve your guest experience? After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or a long line. What you want is quick service, a friendly welcome, and a key packet ready to go. Unfortunately,…
Read MoreOur Guests Are Somebody’s Mom
A new perspective on casino security and surveillance teams During my days in operations, I would gauge a good Monday by whether the Director of Security stopped by my office to fill me in on the antics of the weekend. If he didn’t show by 10 AM, I knew I could make progress on my…
Read MoreNew Workplace Culture Featuring Pets and Babies
Why not create a policy to help company morale? Having spent my career working for Tribes, I have always appreciated the focus on future generations and the generosity towards community and family. This focus is the foundation for many innovative workplace policies that I believe lead businesses to workplace balance. Years ago, I remember being…
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