Raving On Air: Ryan Growney, South Point Hotel Casino & Spa

Ryan Growney, General Manager, South Point Hotel Casino & Spa sits down with Deana Scott to catch us up on what’s happening at their casino. He shares his rodeo roots, the power of hands-on ownership, and why this mega event center is a one-of-a-kind casino you need to experience! Join Ryan and casino marketers at…

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Surprising Virtual Conference Data

Not gonna lie. Like so many other suppliers to the gaming and hospitality industry, we’re still recovering from the impacts of COVID on our business. With that said, our “recovery” is NOT back to the same model built on 23 years in business. The crisis catapulted us to move future plans of new products and…

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Leadership During Disruption

Dear Friends and Colleagues, Last week was certainly a strange one (and I’m sure not the last); the team here at Raving, like most of you, were in limbo, waiting for the postponement of NIGA; reworking travel plans and strategizing around alternatives to better serve our clients. Our annual Native Strong Comedy Slam and Jam…

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Creating a Power Relationship Between Marketing and Slots

Slot and Marketing Departments working together at a casino

How Creating this Power Team Can Maximize Return and Minimize Over-Investment Slots are our primary product and how casinos make most of their money. However, we tend to treat our players as one-dimensional. What that means is that in most of our marketing, the slot products are not differentiated. Think of the amazing opportunities that…

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Back to Basics: Creating a Successful Casino Grand Prize Drawing

casino grand prize drawing data

Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, researching these new marketing services and promotional products can become overwhelming. And, sometimes, testing too many…

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Drive Additional Trips by Considering Five Other Key Metrics

Drive Additional Trips - Five Other Key Metrics

We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…

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Lines, Lines and More Lines

casino guest service - hotel check-in lines

Is it time to use a new methodology to improve your guest experience? After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or a long line. What you want is quick service, a friendly welcome, and a key packet ready to go. Unfortunately,…

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Our Guests Are Somebody’s Mom

Casino Players Seniors

A new perspective on casino security and surveillance teams During my days in operations, I would gauge a good Monday by whether the Director of Security stopped by my office to fill me in on the antics of the weekend. If he didn’t show by 10 AM, I knew I could make progress on my…

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