Posts by Deana Scott
Drive Additional Trips by Considering Five Other Key Metrics
We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…
Read MoreLines, Lines and More Lines
Is it time to use a new methodology to improve your guest experience? After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or a long line. What you want is quick service, a friendly welcome, and a key packet ready to go. Unfortunately,…
Read MoreOur Guests Are Somebody’s Mom
A new perspective on casino security and surveillance teams During my days in operations, I would gauge a good Monday by whether the Director of Security stopped by my office to fill me in on the antics of the weekend. If he didn’t show by 10 AM, I knew I could make progress on my…
Read MoreNew Workplace Culture Featuring Pets and Babies
Why not create a policy to help company morale? Having spent my career working for Tribes, I have always appreciated the focus on future generations and the generosity towards community and family. This focus is the foundation for many innovative workplace policies that I believe lead businesses to workplace balance. Years ago, I remember being…
Read MoreDo You Practice a “One Call and Answer All” Philosophy When Taking Reservations?
When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor saving measure or implemented without a clear objective and tested, it can hurt your bottom line and lose customers. Think about your automated phone and reservations systems. Have you ever found yourself in…
Read MoreThe Results Are In: A Seismic Shift Regarding “Big Data”
You can’t open an industry publication or attend a conference without seeing a discussion about Big Data or analytics. Now, that’s good news! Have we finally given the “millennial topic” a rest and could we be on our way to recognizing the need for data-driven decision-making in our operations? It appears an operational focus may…
Read MoreTips to Ensure Your Technology Investment Pays Off
How to avoid technology purchase pitfalls Keeping up with technology is a time consuming and expensive proposition for most businesses. We are inundated with new software programs, hardware and applications touted as the next big “must have” to improve our operations. From accounting and human resources systems to security, slots and not to mention the…
Read MoreWhy Do I Know More About Your Product than Your Employee?
We now live in an age where our customers are more educated about our product than ever before. According to a recent study conducted by Forbes, 82% of consumers do research online before they ever venture into a retail establishment to make a purchasing decision. Additionally, a study by GE Capital Retail Bank found consumers…
Read MoreIs Your Operation Losing Millions?
Incorporating Evidence-Based Decision Making Into Your Business Model Lately, I have been evaluating how successful businesses incorporate an evidence-based decision making process to increase profits in a highly competitive economy where old business models are dying. What is it? Evidence-based decision making is a process for making decisions about business practices, strategies and policy developments…
Read MoreHow Non-engaged Employees Affect Your Bottom Line
Are your non-engaged employees sabotaging your organization? My son graduated from college this year and recently landed his first “adult” job. It was amazing to watch him enter this next stage of his life. (And yes, paying the last tuition bill did provide a greater reason to rejoice!) I observed his anticipation of his first…
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