Posts by Jerry Epstein
Ready to Build a Profitable Gamified Marketing Program? – Part II
How to effectively engage in a crowded digital marketing landscape As gamification takes its place as a vital component in forward-thinking digital marketing strategies, companies realize that there is no end to the ways that they can apply this approach to broaden their markets and strengthen consumer connections and bottom-line results. We tackled the basics…
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Let’s talk gamification In 2004, the Yankelovich Center for Social Science Research at the University of California San Diego (UCSD) conducted a breakthrough study which showed that 65% of respondents felt that they were being “…bombarded with too much marketing and advertising.” The report went on to state that the average consumer was inundated with…
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