Data Analytics

How machine learning will change gaming Hidden away inside your data are incredible secrets. With lots of data there can be many multiples of insights locked away. But make no mistake – the data holds the answers that you are looking for. You just need to find them. And with lots of available data, you…

As Caesars Entertainment emerged from its $18 billion bankruptcy as a different company, it’s interesting to reflect on the valuable parts of the business that were contested in negotiation. The most valuable of the individual assets that was fought over by creditors was not the company’s Romanesque resort at the heart of the Las Vegas…

Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If you’ve ever made a sandwich with a spatula spreader, you know what I’m writing about. To our peril, we’ve been using a meat cleaver for everything,…

Collection, interpretation, and execution for a more successful operation Casinos rely on their ability to harness information and execute strategies based on quantifiable resources. Thanks to player tracking systems, gaming is an industry that is decades ahead of other industries in data collection and understanding our customers’ behavioral patterns. But no matter how “big” your…

Using social media data to learn about your players I have a good friend who spends a lot of time on Facebook. She posts interesting anecdotes about her daughter’s school activities, hilarious family vacation stories, and lots of pre-meal pictures of food. Most of my friends know that I spend very little time on social…

Don’t get caught off guard with inaccurate or ambiguous data As the 2016 election results swung in Donald Trump’s favor, many people were stunned by the inaccuracies in polling. And although the miss was not unprecedented, it did question the use of data techniques to accurately measure voter sentiment. So, what happened and why should…

Superhero strategies for Clark Kent customers There’s something about the $100 ADT customer. Properties large and small. Locations urban and rural. It doesn’t matter, when a player crests $100 ADT, she reveals something. The stars align. At $100 ADT, she steps from her proverbial phone booth as a Player with a capital “P.” Look closely and the…