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Slot Machine Management: What We’re Missing in Our Metrics

By Michael Minniear / July 12, 2019 / Comments Off on Slot Machine Management: What We’re Missing in Our Metrics

Introducing Michael Minniear, Raving Partner, Data Analytics As the industry (and Raving’s gaming and hospitality clients) relies more and more on data-based decision-making, we’ve been on the search to add to our data analytics team. We’re thrilled to say that Michael Minniear has joined us as a Raving Partner. You’d think talking to this super-smart…

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Data Hygeine Direct Mail

A Study in Data Hygiene

By Tami Jones / March 26, 2019 / Comments Off on A Study in Data Hygiene

What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…

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CMS CRM BI and Data Warehouse for Casino

CMS, CRM, BI, Data Warehouse …

By Lynette O’Connell / March 26, 2019 / Comments Off on CMS, CRM, BI, Data Warehouse …

What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in casino database marketing, and it can be confusing. I am going to cover the differences between a Player Management System, a data warehouse, a CRM (Customer Relationship Management) system, and…

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Drive Additional Trips - Five Other Key Metrics

Drive Additional Trips by Considering Five Other Key Metrics

By Deana Scott / March 10, 2019 / Comments Off on Drive Additional Trips by Considering Five Other Key Metrics

We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…

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Basic Guidelines for Campaign Segmentation Strategy

By Lynette O’Connell / January 25, 2019 / Comments Off on Basic Guidelines for Campaign Segmentation Strategy

An effective casino campaign strategy requires the effective implementation of segmentation. Why? Because the target audience drives the campaign strategy. Let’s start by looking at a basic active customer program: The campaign strategy should be different for each of the segments below. The goal of the overall campaign is to grow and maintain guest loyalty.…

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Lynette O'Connell - Data Analytics Test and Control

Building a Marketing Testing Program

By Lynette O’Connell / January 11, 2019 / Comments Off on Building a Marketing Testing Program

Nine Lessons for Better Results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get the results you had hoped for? After decades of marketing and running many A/B Tests in database marketing, I have…

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Business Intelligence

Five Steps to Add Business Intelligence to Your Marketing Segmentation

By Lynette O’Connell / December 2, 2018 / Comments Off on Five Steps to Add Business Intelligence to Your Marketing Segmentation

Introducing our new VP of Operations, Lynette O’Connell Please help me welcome Lynette as our newest Raver. She is a major addition to our advanced analytics, marketing, and loyalty teams. Plus, she’s a technology mastermind. As you can see, we’re pretty excited to have Lynette onboard and part of our leadership team. In her role,…

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Stool Types

What Is Keeping You from Loyalty 360?

By Nicole Barker / October 1, 2018 / Comments Off on What Is Keeping You from Loyalty 360?

Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly personalized interests. This commitment to relevance and resonance will not come easily. You may first need to break through some…

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Ari Kaplan

How Data Science Changed Major League Baseball

By Christine Faria / October 1, 2018 / Comments Off on How Data Science Changed Major League Baseball

And what the gaming industry can learn from batter up! Q&A with Ari Kaplan, Sports Analytics Even if you’re not a baseball fan, or maybe not even a data geek, most folks found the movie Moneyball fascinating. In the movie, Oakland A’s General Manager Billy Beane (Brad Pitt) challenges the system and defies conventional wisdom…

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Left Hand Drawing

Re-Imagining Database Marketing: Shift Your Thinking to Loyalty 360

By Nicole Barker / August 6, 2018 / Comments Off on Re-Imagining Database Marketing: Shift Your Thinking to Loyalty 360

Pick up a pen. Place it in your opposite hand. Draw a circle. Write your name. How does that feel? Do the muscles in your fingers tense? Do you apply more pressure to exert more control? Relax your grip. Release your concentration a bit. Think of the end goal of the circle and how your…

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