Data Analytics
Sure, we exhaust ourselves almost daily with what we DON’T know. When will it be safe to be at full capacity? When will all of our guests feel 100% comfortable and return to our resorts? When will we be able to gather socially or conduct business without concern? We shake our snow-globes, peer into our…
Read More
What has been the success factor for a casino in New Mexico? “We geeked out on data.” In today’s interview, I had the opportunity to chat with one of the smartest executives in gaming, Trevor Taylor, Director of Marketing Route 66 Casino Hotel in Albuquerque, New Mexico. He’s been in the business for over 25…
Read More
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As we approach the return of gaming entertainment, several casinos are executing surveys to get a feel for guest safety concerns,…
Read More
As a casino marketer, should you be telling your guests that all offers will be honored from a month or two ago or that their tier status will stay the same for the next six months? Our leading experts from the Raving Data Analytics team, Lynette O’Connell and Steve Dahle, are passionate about this question…
Read More
Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls regarding expense and revenue re-forecasts and marketing plans. You’ve most likely drilled down as far as you can in those…
Read More
Reno, NV – A leading gaming & analytics expert with a successful 25+ year track record of quickly transforming casino data into profitable revenue, joins Raving’s Analytics & Data Science team. Steve Dahle served for 12 years at Caesars Entertainment (formerly Harrah’s Entertainment), as Regional Vice President of Data Analytics. After Caesars, Steve spent six…
Read More
Fundamental Casino Analytics for a Healthier Bottom Line When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to do on your own today that will have significant impact to your bottom line. So, let’s get right to it. 1) A Good Property and…
Read More
Excuse us, but we wanted to brag a little bit about Raving’s data scientist who is rocking our industry with new solutions and tools to maximize casino data. If you haven’t met Lynette, she is a wizard, and takes the most siloed, complex data and presents it in a way that … well … makes…
Read More
How to achieve incremental growth Wonderful things can happen when you apply good analytics to marketing planning. In fact, the most wonderful thing can happen, incremental property growth at your casino! However, when planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns…
Read More Using a 360 Data Analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it. This is a higher level view of this concept. Ultimately, your goal is to use your data to…
Read More