Data Analytics
Fundamental Casino Analytics for a Healthier Bottom Line When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to do on your own today that will have significant impact to your bottom line. So, let’s get right to it. 1) A Good Property and…
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Excuse us, but we wanted to brag a little bit about Raving’s data scientist who is rocking our industry with new solutions and tools to maximize casino data. If you haven’t met Lynette, she is a wizard, and takes the most siloed, complex data and presents it in a way that … well … makes…
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How to achieve incremental growth Wonderful things can happen when you apply good analytics to marketing planning. In fact, the most wonderful thing can happen, incremental property growth at your casino! However, when planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns…
Read More Using a 360 Data Analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it. This is a higher level view of this concept. Ultimately, your goal is to use your data to…
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Introducing Michael Minniear, Raving Partner, Data Analytics As the industry (and Raving’s gaming and hospitality clients) relies more and more on data-based decision-making, we’ve been on the search to add to our data analytics team. We’re thrilled to say that Michael Minniear has joined us as a Raving Partner. You’d think talking to this super-smart…
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What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…
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What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in casino database marketing, and it can be confusing. I am going to cover the differences between a Player Management System, a data warehouse, a CRM (Customer Relationship Management) system, and…
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We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…
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An effective casino campaign strategy requires the effective implementation of segmentation. Why? Because the target audience drives the campaign strategy. Let’s start by looking at a basic active customer program: The campaign strategy should be different for each of the segments below. The goal of the overall campaign is to grow and maintain guest loyalty.…
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Nine Lessons for Better Results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get the results you had hoped for? After decades of marketing and running many A/B Tests in database marketing, I have…
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