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Data Analytics

Basic Guidelines for Campaign Segmentation Strategy

By Lynette O’Connell / January 25, 2019 / Comments Off on Basic Guidelines for Campaign Segmentation Strategy

An effective casino campaign strategy requires the effective implementation of segmentation. Why? Because the target audience drives the campaign strategy. Let’s start by looking at a basic active customer program: The campaign strategy should be different for each of the segments below. The goal of the overall campaign is to grow and maintain guest loyalty.…

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Lynette O'Connell - Data Analytics Test and Control

Building a Marketing Testing Program

By Lynette O’Connell / January 10, 2019 / Comments Off on Building a Marketing Testing Program

Nine Lessons for Better Results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get the results you had hoped for? After decades of marketing and running many A/B Tests in database marketing, I have…

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Business Intelligence

Five Steps to Add Business Intelligence to Your Marketing Segmentation

By Lynette O’Connell / December 2, 2018 / Comments Off on Five Steps to Add Business Intelligence to Your Marketing Segmentation

Introducing our new VP of Operations, Lynette O’Connell Please help me welcome Lynette as our newest Raver. She is a major addition to our advanced analytics, marketing, and loyalty teams. Plus, she’s a technology mastermind. As you can see, we’re pretty excited to have Lynette onboard and part of our leadership team. In her role,…

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Stool Types

What Is Keeping You from Loyalty 360?

By Nicole Barker / October 1, 2018 / Comments Off on What Is Keeping You from Loyalty 360?

Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly personalized interests. This commitment to relevance and resonance will not come easily. You may first need to break through some…

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Ari Kaplan

How Data Science Changed Major League Baseball

By Christine Faria / October 1, 2018 / Comments Off on How Data Science Changed Major League Baseball

And what the gaming industry can learn from batter up! Q&A with Ari Kaplan, Sports Analytics Even if you’re not a baseball fan, or maybe not even a data geek, most folks found the movie Moneyball fascinating. In the movie, Oakland A’s General Manager Billy Beane (Brad Pitt) challenges the system and defies conventional wisdom…

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Left Hand Drawing

Re-Imagining Database Marketing: Shift Your Thinking to Loyalty 360

By Nicole Barker / August 6, 2018 / Comments Off on Re-Imagining Database Marketing: Shift Your Thinking to Loyalty 360

Pick up a pen. Place it in your opposite hand. Draw a circle. Write your name. How does that feel? Do the muscles in your fingers tense? Do you apply more pressure to exert more control? Relax your grip. Release your concentration a bit. Think of the end goal of the circle and how your…

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Machine Learning

¡Viva La Casino Analytics Revolución! – Parte II

By Az Husain / July 1, 2018 / Comments Off on ¡Viva La Casino Analytics Revolución! – Parte II

The machine learning process In my last article, I introduced how machine learning plays an important role in the new analytics renaissance. I discussed how this technology will change gaming by allowing marketers to discover insights locked away in the casino’s databases. Machine learning enables a marketer to examine large amounts of data, looking for…

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Big Data

The Results Are In: A Seismic Shift Regarding “Big Data”

By Deana Scott / June 25, 2018 / Comments Off on The Results Are In: A Seismic Shift Regarding “Big Data”

You can’t open an industry publication or attend a conference without seeing a discussion about Big Data or analytics. Now, that’s good news! Have we finally given the “millennial topic” a rest and could we be on our way to recognizing the need for data-driven decision-making in our operations? It appears an operational focus may…

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big-data-history

How Big Data Shaped Today’s Casino and Why You Should Care

By Az Husain / May 7, 2018 / Comments Off on How Big Data Shaped Today’s Casino and Why You Should Care

Why Now? The History of Big Data Recently I spoke at the National Indian Gaming Association’s annual conference. I was a speaker and a moderator on several panel discussions related to analytics and Big Data along with other Ravers, including Raving CEO, Deana Scott. At these events, I’m often asked the question, “Why now? Why…

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Az Husain

¡Viva La Casino Analytics Revolución!

By Az Husain / April 1, 2018 / Comments Off on ¡Viva La Casino Analytics Revolución!

How machine learning will change gaming Hidden away inside your data are incredible secrets. With lots of data there can be many multiples of insights locked away. But make no mistake – the data holds the answers that you are looking for. You just need to find them. And with lots of available data, you…

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