Data Analytics

Appears We Will See Casinos Opening in May

By Steve Dahle / April 30, 2020 / Comments Off on Appears We Will See Casinos Opening in May

Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As we approach the return of gaming entertainment, several casinos are executing surveys to get a feel for guest safety concerns,…

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finish marketing projects on back burner

You Now Have the Opportunity to Be Bold and Hit RESET

By Steve Dahle / April 10, 2020 / Comments Off on You Now Have the Opportunity to Be Bold and Hit RESET

Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls regarding expense and revenue re-forecasts and marketing plans. You’ve most likely drilled down as far as you can in those…

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Steve Dahle new Raving Data Analytics Partner

Raving Expands Data Analytics Team and Capabilities with New Partner Steve Dahle

By Christine Faria / April 8, 2020 /

Reno, NV – A leading gaming & analytics expert with a successful 25+ year track record of quickly transforming casino data into profitable revenue, joins Raving’s Analytics & Data Science team. Steve Dahle served for 12 years at Caesars Entertainment (formerly Harrah’s Entertainment), as Regional Vice President of Data Analytics. After Caesars, Steve spent six…

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Top 5 Things You’re Not Looking At, Should be, and Can Do On Your Own

By Michael Minniear / January 3, 2020 / Comments Off on Top 5 Things You’re Not Looking At, Should be, and Can Do On Your Own

Fundamental Casino Analytics for a Healthier Bottom Line When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to do on your own today that will have significant impact to your bottom line. So, let’s get right to it. 1) A Good Property and…

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casino data analytics - lynette o'connell data scientist

What we love about our Data Scientist Lynette O’Connell

By Raving / October 23, 2019 /

Excuse us, but we wanted to brag a little bit about Raving’s data scientist who is rocking our industry with new solutions and tools to maximize casino data. If you haven’t met Lynette, she is a wizard, and takes the most siloed, complex data and presents it in a way that … well … makes…

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casino data analytics diagram for marketing strategy

Top Five Foundational Analytics for Marketing Strategy Planning

By Michael Minniear / September 30, 2019 / Comments Off on Top Five Foundational Analytics for Marketing Strategy Planning

How to achieve incremental growth Wonderful things can happen when you apply good analytics to marketing planning. In fact, the most wonderful thing can happen, incremental property growth at your casino! However, when planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns…

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casino data analytics - lynette o'connell data scientist

360 Data Analytics: Don’t Leave Money in Your Database

By Lynette O’Connell / August 22, 2019 / Comments Off on 360 Data Analytics: Don’t Leave Money in Your Database

Using a 360 Data Analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it. This is a higher level view of this concept. Ultimately, your goal is to use your data to…

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Slot Machine Management: What We’re Missing in Our Metrics

By Michael Minniear / July 12, 2019 / Comments Off on Slot Machine Management: What We’re Missing in Our Metrics

Introducing Michael Minniear, Raving Partner, Data Analytics As the industry (and Raving’s gaming and hospitality clients) relies more and more on data-based decision-making, we’ve been on the search to add to our data analytics team. We’re thrilled to say that Michael Minniear has joined us as a Raving Partner. You’d think talking to this super-smart…

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Data Hygeine Direct Mail

A Study in Data Hygiene

By Tami Jones / March 26, 2019 / Comments Off on A Study in Data Hygiene

What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…

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CMS CRM BI and Data Warehouse for Casino

CMS, CRM, BI, Data Warehouse …

By Lynette O’Connell / March 26, 2019 / Comments Off on CMS, CRM, BI, Data Warehouse …

What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in casino database marketing, and it can be confusing. I am going to cover the differences between a Player Management System, a data warehouse, a CRM (Customer Relationship Management) system, and…

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