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What we love about our Data Scientist Lynette O’Connell

By Raving / October 23, 2019 /

Excuse us, but we wanted to brag a little bit about Raving’s data scientist who is rocking our industry with new solutions and tools to maximize casino data. If you haven’t met Lynette, she is a wizard, and takes the most siloed, complex data and presents it in a way that … well … makes…

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casino data analytics diagram for marketing strategy

Top Five Foundational Analytics for Marketing Strategy Planning

By Michael Minniear / September 30, 2019 / Comments Off on Top Five Foundational Analytics for Marketing Strategy Planning

How to achieve incremental growth Wonderful things can happen when you apply good analytics to marketing planning. In fact, the most wonderful thing can happen, incremental property growth at your casino! However, when planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns…

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casino data analytics - lynette o'connell data scientist

360 Data Analytics: Don’t Leave Money in Your Database

By Lynette O’Connell / August 22, 2019 / Comments Off on 360 Data Analytics: Don’t Leave Money in Your Database

Using a 360 Data Analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it. This is a higher level view of this concept. Ultimately, your goal is to use your data to…

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Slot Machine Management: What We’re Missing in Our Metrics

By Michael Minniear / July 12, 2019 / Comments Off on Slot Machine Management: What We’re Missing in Our Metrics

Introducing Michael Minniear, Raving Partner, Data Analytics As the industry (and Raving’s gaming and hospitality clients) relies more and more on data-based decision-making, we’ve been on the search to add to our data analytics team. We’re thrilled to say that Michael Minniear has joined us as a Raving Partner. You’d think talking to this super-smart…

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Data Hygeine Direct Mail

A Study in Data Hygiene

By Tami Jones / March 26, 2019 / Comments Off on A Study in Data Hygiene

What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…

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CMS CRM BI and Data Warehouse for Casino

CMS, CRM, BI, Data Warehouse …

By Lynette O’Connell / March 26, 2019 / Comments Off on CMS, CRM, BI, Data Warehouse …

What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in casino database marketing, and it can be confusing. I am going to cover the differences between a Player Management System, a data warehouse, a CRM (Customer Relationship Management) system, and…

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Drive Additional Trips - Five Other Key Metrics

Drive Additional Trips by Considering Five Other Key Metrics

By Deana Scott / March 10, 2019 / Comments Off on Drive Additional Trips by Considering Five Other Key Metrics

We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…

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Basic Guidelines for Campaign Segmentation Strategy

By Lynette O’Connell / January 25, 2019 / Comments Off on Basic Guidelines for Campaign Segmentation Strategy

An effective casino campaign strategy requires the effective implementation of segmentation. Why? Because the target audience drives the campaign strategy. Let’s start by looking at a basic active customer program: The campaign strategy should be different for each of the segments below. The goal of the overall campaign is to grow and maintain guest loyalty.…

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Lynette O'Connell - Data Analytics Test and Control

Building a Marketing Testing Program

By Lynette O’Connell / January 11, 2019 / Comments Off on Building a Marketing Testing Program

Nine Lessons for Better Results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get the results you had hoped for? After decades of marketing and running many A/B Tests in database marketing, I have…

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Business Intelligence

Five Steps to Add Business Intelligence to Your Marketing Segmentation

By Lynette O’Connell / December 2, 2018 / Comments Off on Five Steps to Add Business Intelligence to Your Marketing Segmentation

Introducing our new VP of Operations, Lynette O’Connell Please help me welcome Lynette as our newest Raver. She is a major addition to our advanced analytics, marketing, and loyalty teams. Plus, she’s a technology mastermind. As you can see, we’re pretty excited to have Lynette onboard and part of our leadership team. In her role,…

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