Data Analytics
What my vacation taught me about being a better marketer Summer is upon us, and with that, summer vacation! I love vacations with the family. My two sons are becoming good travelers. And as such, my wife and I felt it was time to start traveling to more “exotic” locations rather than visiting Disneyland or…
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Using social media data to learn about your players I have a good friend who spends a lot of time on Facebook. She posts interesting anecdotes about her daughter’s school activities, hilarious family vacation stories, and lots of pre-meal pictures of food. Most of my friends know that I spend very little time on social…
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Don’t get caught off guard with inaccurate or ambiguous data As the 2016 election results swung in Donald Trump’s favor, many people were stunned by the inaccuracies in polling. And although the miss was not unprecedented, it did question the use of data techniques to accurately measure voter sentiment. So, what happened and why should…
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Superhero strategies for Clark Kent customers There’s something about the $100 ADT customer. Properties large and small. Locations urban and rural. It doesn’t matter, when a player crests $100 ADT, she reveals something. The stars align. At $100 ADT, she steps from her proverbial phone booth as a Player with a capital “P.” Look closely and the…
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Are you sure your marketing investment is profitable? What my son’s swimming experience taught me about the importance of performance measurement My 12-year-old son, Gil, started competitive swimming this year. As a data guy, I look at my son’s swimming activity under a different lens than most parents. I try to find meaning in all…
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Why you need to diversify your marketing strategy … across all worth segments Not so long ago, in a neighborhood similar to yours, there stood a property named Camelot Casino. Locals and patrons from the nearby metropolitan area frequented the casino regularly. Customer service was good, and the café did well. Plans…
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Without trampling your marketing strategy Why is ROI like Lucky Charms? For most CFOs, it’s magically delicious. The problem for marketers like you and me? Lucky Charms comes in a rainbow of fruit flavors: a rainbow of fruit flavors that can be horribly manipulated. Sample the following flavors to match what you are measuring to…
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Using RFM at your property for smarter promotions and offers If you missed Part I of this article, click here for the Flash! Report. Recently, I traveled to Italy with my family. And in preparation for the trip, my wife and I spent time on Amazon buying things we needed for our travels; new luggage,…
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How Amazon got me to open up my wallet Using RFM at your property for smarter promotions and offers I recently went on a trip to Italy with my family. And in preparation, my wife and I spent some time buying things we needed from Amazon online; new luggage, summer clothes for the kids, guide…
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So you want to know how much to reinvest. Let’s benchmark those answers using the Magic 8 Ball So you want to know how much to reinvest. You want a magic number. I have a confession to make: I am not a swami. I do not have a swami license. I am not…
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