Data Analytics
Without trampling your marketing strategy Why is ROI like Lucky Charms? For most CFOs, it’s magically delicious. The problem for marketers like you and me? Lucky Charms comes in a rainbow of fruit flavors: a rainbow of fruit flavors that can be horribly manipulated. Sample the following flavors to match what you are measuring to…
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Using RFM at your property for smarter promotions and offers If you missed Part I of this article, click here for the Flash! Report. Recently, I traveled to Italy with my family. And in preparation for the trip, my wife and I spent time on Amazon buying things we needed for our travels; new luggage,…
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How Amazon got me to open up my wallet Using RFM at your property for smarter promotions and offers I recently went on a trip to Italy with my family. And in preparation, my wife and I spent some time buying things we needed from Amazon online; new luggage, summer clothes for the kids, guide…
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So you want to know how much to reinvest. Let’s benchmark those answers using the Magic 8 Ball So you want to know how much to reinvest. You want a magic number. I have a confession to make: I am not a swami. I do not have a swami license. I am not…
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How to visualize your opportunities by using maps and data I’m a very visual person. And being a visual person and a data nerd is a great combination; it gives me the ability to answer difficult data questions by using immersive and engaging graphical tools, like maps. With mapping technology, I can unearth insights that…
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Wanna bet that your casino has an effective BI tool that you’re not using? Today’s modern casino produces an enormous amount of data for marketers to leverage. But like many busy casino marketers, finding the time to build the reports to do the analysis is time-consuming. And many marketers may think they lack the technical…
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What shiny new toy will you bring home this year … and will your vendor have the ability to support your strategic initiatives after the technology has launched? Nicole Barker My high heels are no longer high. I wore through the treads at this year’s NIGA conference in Phoenix, Arizona. The sessions were impressively packed…
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You sank my battleship! Uh oh, did you miss the mark when you planned your reinvestment strategy? These questions comes up regularly: What is the target reinvestment percentage for my marketing programs? How much should I give away in Free Play? Should I adjust the rate to which a player earns Comps? The…
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How recasting your guests’ journey in 2016 could be the competitive advantage that you’re looking for What is the nature of a benefit? In a world of loyalty programs, it‘s something additional. A player visits a casino. A player plays a slot machine. A player enjoys the thrill of her experience. Meanwhile, a player earns…
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