Gaming Operations
On players perceiving “tight” machines I am not a market researcher, although I think I have a basic understanding of how to ask good questions of the right people and use the information to gain some reasonably valuable insights. But as far as understanding “research jargon” (you know, such terms as “causal relationship,” “confidence level,”…
Read More
What’s in it for you? Just a little fame and fortune Next time you visit your casino’s gift shop, take a moment to stop and actually LOOK at it. Don’t think like a boss, think like a customer. (Who actually IS the boss, but that is an article for a different day). How does it…
Read More
Understanding pricing structure and customer engagement I don’t know about you, but one of my least favorite chores is visiting the grocery store. Before you even get through the front door, you are accosted by adorable little girls or boys fundraising for this cause or that, and who can say no, right? Then once through…
Read More
“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” – Stewart Brand When you took your first slot director or slot operations manager position, we bet you couldn’t have imagined the amount of work you’d have on a daily basis. Revenue projections, head counts, ownership…
Read More
A story of bandaids and bolt cutters All hail the Sales Department for creating guest engagement long before guests walk through the door. Let me explain. Let’s be real: in most casino operations, the Slot Department gets what they want. This isn’t a criticism, it’s just fact. Slots drive revenue, blah, blah. Yes, it is…
Read More
Tips for us operators from a seasoned gambler! Now that I don’t foresee turkey in my future for the next eleven months, and next week it’s back to work after the holidays, I wanted to share something that I learned about gambling this holiday season. Back in November, the first turkey of the season was…
Read More
I usually don’t mind anyone challenging my marketing credentials. After over 40 years in the gaming business, I feel pretty secure in my skills and knowledge. But if someone tries to tell me that I don’t know what I’m talking about when it comes to the culture, operations or marketing of the game of craps,…
Read More
The top five ways to know your surveillance department is contributing to the bottom line The craps pit had been losing for almost two years. In fact, the win percentage was down almost two points from where it had been for as long as anyone could remember. The continued loss drew the attention of the…
Read More