Technology
How to avoid technology purchase pitfalls Keeping up with technology is a time consuming and expensive proposition for most businesses. We are inundated with new software programs, hardware and applications touted as the next big “must have” to improve our operations. From accounting and human resources systems to security, slots and not to mention the…
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What you can do today without spending a dollar on BI tools Tis the season for budget planning. Now, I’ll admit … it’s not the most wonderful time of the year. Perhaps it’s because there are no budgeting carols to sing. But, let’s spread some holiday cheer; maybe you can avoid spending too much this…
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The Dos and Donts of Kiosks – Beware the booby prize I know what you’re thinking. Our customers may very well appreciate a booby prize. I know you have inventory that you would love to get rid of. Too many keychains? Put it on the prize list. Extra boxes of baseball hats? Add it to…
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How to use technology to automate goal management and tracking Years ago, when I first started my career at Microsoft, one of the things that I enjoyed the most about the company’s culture was its informality (and I don’t mean walking around in ponchos and Birkenstocks – although that does happen). Work got done not…
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What my vacation taught me about being a better marketer Summer is upon us, and with that, summer vacation! I love vacations with the family. My two sons are becoming good travelers. And as such, my wife and I felt it was time to start traveling to more “exotic” locations rather than visiting Disneyland or…
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How this 21st century disruption will change casinos forever One of the most significant and massively transformative technologies to shape the 20th century was the introduction of the mass-produced automobile. Henry Ford’s Model T freed everyday people from the limitations of their geography on a scale never known before. The automobile created immense mobility. It…
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Tools that work seamlessly behind the scenes to do the work for you Like many of you, I have a busy life. Between work, travel, and home schedules, I often find that I don’t have enough hours in the day to manage everything I want to do. But, being a technologist and a data guy,…
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Are you sure your marketing investment is profitable? What my son’s swimming experience taught me about the importance of performance measurement My 12-year-old son, Gil, started competitive swimming this year. As a data guy, I look at my son’s swimming activity under a different lens than most parents. I try to find meaning in all…
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Building your digital marketing strategy Before you jump on the latest and greatest trend in digital marketing, let’s do a gut-check and see if you have the basics covered. Every day I am bombarded with emails and alerts about the newest digital marketing technology. We do have some clients who want to stay on the…
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Using RFM at your property for smarter promotions and offers If you missed Part I of this article, click here for the Flash! Report. Recently, I traveled to Italy with my family. And in preparation for the trip, my wife and I spent time on Amazon buying things we needed for our travels; new luggage,…
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