With a 23-year-career in gaming spanning many markets, Chris Archunde is known for innovative marketing strategies and solutions in gaming. In today’s interview captured during the IGA Tradeshow & Convention, Chris offers her unique perspective on how technology is reshaping our marketing strategies.
“First, I’m excited about the attendance,” starts off Chris. With increasing numbers at IGA and other learning events, Archunde welcomes the next generation and up-and-coming marketers. “This is where your eyes get wide open,” she shares, “You challenge your team.” With emerging trends in technology on the agenda, Archunde advocates for change in our marketing approach. Read the full story at TGandH.com
