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Marketing and Loyalty Clubs

Will It Make the Boat Go Faster?

By Tom Osiecki / December 8, 2019 / Comments Off on Will It Make the Boat Go Faster?

The Single Thought that Will Focus Your Marketing Forever Goals, tasks and vision to answer a single question, “Will It Make the Boat Go Faster?” This is the story of how a British men’s eight rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really. This is good stuff.…

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yelp connect and casino reputation management

Yikes! What Will Yelp Think of Next?

By Deb Hilgeman, Ph.D. / October 11, 2019 / Comments Off on Yikes! What Will Yelp Think of Next?

As if casino marketers and operators didn’t have enough on their plates trying to keep up with all the new online information, social and review channels, it seems as if these mediums keep adding features that make our jobs even more complex. A case in point is Yelp, which recently added a paid service called…

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Catalyst Marketing Agency Creates Smart Work That Counts

By Raving / October 3, 2019 /

Fresno, CA – Catalyst Marketing Company unveils its new design to reflect the company’s growth to create Smart Work That Counts. Catalyst has enhanced its creative and improved its strategic approach to help solve marketing challenges. Mark Astone, CEO of Catalyst Marketing Company said, “We’ve spent the past year reinvesting in ourselves, to improve the…

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Ravingdashboards for casino hosts and player development tools

Raving Launches Long Awaited Player Development Dashboards

By Raving / August 2, 2019 /

Reno, NV – Native-owned gaming and hospitality firm Raving, just launched the first of several dashboards to the gaming industry. The first version of RAVINGdashboards is designed for Player Development hosts and managers and offers a wealth of information – which for many was not available or accessible before – in an intuitive and easy…

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Design terms for the non-designer

Understanding Design Terms for the Non-Designer – Part I of II

By Lorrie Hellekson / August 2, 2019 / Comments Off on Understanding Design Terms for the Non-Designer – Part I of II

Resolution and Image Types We all hate feeling stupid, right? Or spending, what should take just a few minutes, an hour to upload photos to our LinkedIn page. Then when we upload them, the images look blurry or the size is all wonky. In today’s digital world, whether we’re posting on our social media pages…

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Loyalty and Player Development Conference 2019

The How-to of Aligning Your Loyalty and PD Departments

By Christine Faria / July 29, 2019 / Comments Off on The How-to of Aligning Your Loyalty and PD Departments

Loyalty Clubs and Player Development programs are the foundation of our marketing programs. Last week, at Raving’s Loyalty and Player Development Conference in Las Vegas, we addressed how progressive organizations are leveraging these two areas to drive revenue and discussed solutions to solve the operational disconnects between these functions. Attendees took a deep-dive looking at…

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Slot and Marketing Departments working together at a casino

Creating a Power Relationship Between Marketing and Slots

By Deana Scott / July 3, 2019 / Comments Off on Creating a Power Relationship Between Marketing and Slots

How Creating this Power Team Can Maximize Return and Minimize Over-Investment Slots are our primary product and how casinos make most of their money. However, we tend to treat our players as one-dimensional. What that means is that in most of our marketing, the slot products are not differentiated. Think of the amazing opportunities that…

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casino pd and loyalty club - eagles, chameleons and flounders

Is Your Casino Loyalty Club an Eagle, Chameleon or Flounder?

By Tom Osiecki / June 14, 2019 / Comments Off on Is Your Casino Loyalty Club an Eagle, Chameleon or Flounder?

In the casino industry, loyalty clubs are the relentless workhorses of marketing. Loyalty clubs effect casino operations like veins, carrying offers and touching almost every departmental function. Many loyalty clubs are content to flounder and remain the same. Or, like a chameleon, only change after a competitor lights up the market with a new and…

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casino kiosk on gaming floor

Is Your Kiosk Being Optimized as a Marketing Tool?

By Savantis Solutions / June 7, 2019 / Comments Off on Is Your Kiosk Being Optimized as a Marketing Tool?

Most casinos are deploying new kiosk applications for their loyalty members to avoid lines at guest services counters. On these kiosks, players can check balances, print new cards, add credit to their cards, etc. But it’s more than just avoiding lines; kiosks are so sophisticated now, and they are an incredible marketing tool. Market movers…

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Sports Betting Sports-themed casino promotions are a win

Sports-Themed Casino Promotions: The Memes Don’t Lie

By Jerry Epstein / May 31, 2019 / Comments Off on Sports-Themed Casino Promotions: The Memes Don’t Lie

The results are in and, thanks to the legalized sports betting craze, sports-themed casino promotions have proven their weight in gold One year has passed since the Supreme Court legalized sports betting, and it’s been a whirlwind in our industry with no signs of slowing down. Just recently, we saw Indiana become the next state…

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