Marketing and Loyalty Clubs
Advice by Experts You Need to Know Now – Part I View Part II in the Spring Issue of Tribal Gaming & Hospitality Magazine April 2021 When it comes to building your promotional calendar during COVID-19, it’s all about the gaming! That was the conclusion during the 2021 Raving NEXT panel titled “Do Your Promotional…
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You think we need some fun in our lives? For sure our guests do. And who do we call on when we need some ideas? That would be our very dear friend and super smart casino executive, Shannon Redmond, VP of Marketing, Rivers Casino Pittsburgh. Let me tell you about Shannon. We met her way…
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Sure, we exhaust ourselves almost daily with what we DON’T know. When will it be safe to be at full capacity? When will all of our guests feel 100% comfortable and return to our resorts? When will we be able to gather socially or conduct business without concern? We shake our snow-globes, peer into our…
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What has been the success factor for a casino in New Mexico? “We geeked out on data.” In today’s interview, I had the opportunity to chat with one of the smartest executives in gaming, Trevor Taylor, Director of Marketing Route 66 Casino Hotel in Albuquerque, New Mexico. He’s been in the business for over 25…
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Why it’s important to update this for all of the businesses you operate During the recent shutdown and reopening of businesses, it became apparent that many needed assistance gaining access to their Google My Business listing. This could have happened for a number of reasons such as the person that originally claimed the listing is…
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By Guest Contributor, Kathy Thill Do you miss me? I miss you, too but I’m not ready to get back together. Who am I? I am a 65+, single, female, middle-upper class and willing to spend $400 for an afternoon of entertainment. I used to visit you once or twice a month. I admit, you…
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As casinos reopen, marketing teams face new challenges. How do you run successful promotions, while maintaining half capacity? Which marketing tools target high return customers over crowds? How do you promote safety and your brand? As our industry moves forward … it’s time to rethink Marketing and Promotions.
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As we move from post opening speculation to true opening data, what are we discovering? This week we’ve checked in with marketing and advertising pros and Raving Partners, Tom Osiecki and Mark Astone – who are both working with clients that have re-opened and have valuable data to share. What are they seeing out in…
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What to do after the honeymoon phased has waned After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed its peak and competition is kicking back in. Beyond demand, a number of contributing factors even boosted openings beyond expectations for some.…
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Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment During closure, if you didn’t make changes to your reinvestment strategy there is still time to do this. This is…
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