Marketing and Loyalty Clubs

What Has Been the Success Factor for a Casino in New Mexico?

By Raving / September 23, 2020 / Comments Off on What Has Been the Success Factor for a Casino in New Mexico?

What has been the success factor for a casino in New Mexico? “We geeked out on data.” In today’s interview, I had the opportunity to chat with one of the smartest executives in gaming, Trevor Taylor, Director of Marketing Route 66 Casino Hotel in Albuquerque, New Mexico. He’s been in the business for over 25…

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Did You Forget About Your Google My Business Listing?

By Mark Astone / August 20, 2020 / Comments Off on Did You Forget About Your Google My Business Listing?

Why it’s important to update this for all of the businesses you operate During the recent shutdown and reopening of businesses, it became apparent that many needed assistance gaining access to their Google My Business listing. This could have happened for a number of reasons such as the person that originally claimed the listing is…

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I Am Your Customer and Here’s Why I’m not Visiting Your Casino – Part I

By Raving / August 9, 2020 / Comments Off on I Am Your Customer and Here’s Why I’m not Visiting Your Casino – Part I

By Guest Contributor, Kathy Thill Do you miss me? I miss you, too but I’m not ready to get back together. Who am I? I am a 65+, single, female, middle-upper class and willing to spend $400 for an afternoon of entertainment. I used to visit you once or twice a month. I admit, you…

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What’s Next for Marketing After Reopening?

By Mark Astone / June 29, 2020 / Comments Off on What’s Next for Marketing After Reopening?

As we move from post opening speculation to true opening data, what are we discovering? This week we’ve checked in with marketing and advertising pros and Raving Partners, Tom Osiecki and Mark Astone – who are both working with clients that have re-opened and have valuable data to share. What are they seeing out in…

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Three Tips for Post Reopening Marketing

By Mark Astone / June 28, 2020 / Comments Off on Three Tips for Post Reopening Marketing

What to do after the honeymoon phased has waned After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed its peak and competition is kicking back in. Beyond demand, a number of contributing factors even boosted openings beyond expectations for some.…

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Three Areas of Marketing Influence that Can Help Your Organization

By Janet Hawk / June 14, 2020 / Comments Off on Three Areas of Marketing Influence that Can Help Your Organization

Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment During closure, if you didn’t make changes to your reinvestment strategy there is still time to do this. This is…

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guest communication

Best Practices Protocol for Guest Communication

By Deb Hilgeman, Ph.D. / May 18, 2020 / Comments Off on Best Practices Protocol for Guest Communication

Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. Northern Quest Resort & Casino, a Kalispel Tribal Enterprise in Airway Heights, WA, was in uncharted territory in creating a…

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Appears We Will See Casinos Opening in May

By Steve Dahle / April 30, 2020 / Comments Off on Appears We Will See Casinos Opening in May

Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As we approach the return of gaming entertainment, several casinos are executing surveys to get a feel for guest safety concerns,…

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The When, How and What of Reopening

By Mark Astone / April 23, 2020 / Comments Off on The When, How and What of Reopening

What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel that they are being thrust into the position of making decisions regarding infectious disease, health and safety. Some would say…

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When a Large Market Segment Becomes a Problem

By Tom Osiecki / April 16, 2020 / Comments Off on When a Large Market Segment Becomes a Problem

What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the gaming industry. What happens when they stay away? Baby Boomers are a massive demographic that controls the largest block of…

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