Marketing and Loyalty Clubs
How do you prove that promotion worked? Questions to ask before you launch your next campaign. Think of “ROI” as an “if we do this … we should expect this” scenario. Campaigns and promotions fall into this category. If I launch a $100,000 major promotion with a definite start and stop date, I should expect…
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As a casino leader or marketer navigating multi-million-dollar contracts and budgets, tune in to this webinar to know what to present when you’re asking for approval on your plan or new software. During this interactive session led by Raving Partner Chris Archunde – who has successfully navigated the intersection of marketing, finance, and tribal governance…
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Raving CEO Deana Scott welcomes Chris Archunde, Raving Partner — Strategic Operations & Marketing Performance. Chris is ready to develop confidence in marketing teams and provide outside perspective to grow your competitive marketing strategy.
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Chris Archunde, Raving Partner — Strategic Operations & Marketing Performance, gives us the “simple pimple” plan to prepare your presentation to stakeholders and Tribal council. Unlocking Success: The Golden Rule for Presenting Your Plan So, you’re on the agenda, what now? Well, here’s our #1 tip to present your marketing plan, budget or proposal: Preparation,…
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From the recent Casino Marketing & Technology Conference, we’ve gathered a list of the top questions asked by casino marketing teams across the nation. In this 60-minute roundtable, prepare to get answers! From customer acquisition strategies to digital marketing tactics, database management to loyalty programs, our team is ready to listen and answer. Didn’t attend…
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Chris Archunde, Raving Partner — Strategic Operations & Marketing Performance, tells us why she has chosen to outsource in the past and some of the signs to look for when it’s the best move for the organization.
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Advice by Experts You Need to Know Now – Part I View Part II in the Spring Issue of Tribal Gaming & Hospitality Magazine April 2021 When it comes to building your promotional calendar during COVID-19, it’s all about the gaming! That was the conclusion during the 2021 Raving NEXT panel titled “Do Your Promotional…
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You think we need some fun in our lives? For sure our guests do. And who do we call on when we need some ideas? That would be our very dear friend and super smart casino executive, Shannon Redmond, VP of Marketing, Rivers Casino Pittsburgh. Let me tell you about Shannon. We met her way…
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Sure, we exhaust ourselves almost daily with what we DON’T know. When will it be safe to be at full capacity? When will all of our guests feel 100% comfortable and return to our resorts? When will we be able to gather socially or conduct business without concern? We shake our snow-globes, peer into our…
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What has been the success factor for a casino in New Mexico? “We geeked out on data.” In today’s interview, I had the opportunity to chat with one of the smartest executives in gaming, Trevor Taylor, Director of Marketing Route 66 Casino Hotel in Albuquerque, New Mexico. He’s been in the business for over 25…
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