Marketing and Loyalty Clubs

Three Tips for Post Reopening Marketing

By Mark Astone / June 28, 2020 / Comments Off on Three Tips for Post Reopening Marketing

What to do after the honeymoon phased has waned After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed its peak and competition is kicking back in. Beyond demand, a number of contributing factors even boosted openings beyond expectations for some.…

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Three Areas of Marketing Influence that Can Help Your Organization

By Janet Hawk / June 14, 2020 / Comments Off on Three Areas of Marketing Influence that Can Help Your Organization

Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment During closure, if you didn’t make changes to your reinvestment strategy there is still time to do this. This is…

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guest communication

Best Practices Protocol for Guest Communication

By Deb Hilgeman, Ph.D. / May 18, 2020 / Comments Off on Best Practices Protocol for Guest Communication

Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. Northern Quest Resort & Casino, a Kalispel Tribal Enterprise in Airway Heights, WA, was in uncharted territory in creating a…

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Appears We Will See Casinos Opening in May

By Steve Dahle / April 30, 2020 / Comments Off on Appears We Will See Casinos Opening in May

Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As we approach the return of gaming entertainment, several casinos are executing surveys to get a feel for guest safety concerns,…

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The When, How and What of Reopening

By Mark Astone / April 23, 2020 / Comments Off on The When, How and What of Reopening

What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel that they are being thrust into the position of making decisions regarding infectious disease, health and safety. Some would say…

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When a Large Market Segment Becomes a Problem

By Tom Osiecki / April 16, 2020 / Comments Off on When a Large Market Segment Becomes a Problem

What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the gaming industry. What happens when they stay away? Baby Boomers are a massive demographic that controls the largest block of…

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digital marketing through covid-19

Digital and Social Media Team Members

By Justin Shank / April 16, 2020 / Comments Off on Digital and Social Media Team Members

How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on work. Those of us working on digital and social media marketing solutions, online customer service, reputation management, and public relations…

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finish marketing projects on back burner

You Now Have the Opportunity to Be Bold and Hit RESET

By Steve Dahle / April 10, 2020 / Comments Off on You Now Have the Opportunity to Be Bold and Hit RESET

Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls regarding expense and revenue re-forecasts and marketing plans. You’ve most likely drilled down as far as you can in those…

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crisis management plan

Five Tips to Create a PR Crisis Management Plan

By Tom Osiecki / April 10, 2020 / Comments Off on Five Tips to Create a PR Crisis Management Plan

Avoid negative communication consequences when your casino reopens The entire casino industry shut down over three weeks ago. As operations were shutting down, marketing departments were challenged to coordinate with key management to get the word out with accuracy. Events over the past few weeks exposed a weakness in planning for casino marketing departments. The…

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Keeping Your Team Members Close When They’re Away …

By Mark Astone / March 27, 2020 / Comments Off on Keeping Your Team Members Close When They’re Away …

How to quickly set up cost effective communication channels As many of you have moved to limited hours or have closed, it’s important to keep the line of communication open with your team members. Constant communication will limit rumors, keep your team engaged, and possibly retain some of your workforce when it’s time to reopen.…

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