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Marketing and Loyalty Clubs

Six Steps Social Media Marketing for Casinos

Six Steps to DIY Social Media Marketing for Casinos

By Justin Shank / April 7, 2019 / Comments Off on Six Steps to DIY Social Media Marketing for Casinos

In today’s media landscape, traditional advertising methods can only take you so far. If your casino isn’t advertising on social media, the simple fact is you’re leaving money on the table. All of the major social media platforms give you the option to create a business account which will give you the power to reach…

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Data Hygeine Direct Mail

A Study in Data Hygiene

By Tami Jones / March 26, 2019 / Comments Off on A Study in Data Hygiene

What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…

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Casino Marketing Budget - Budget Folder

What’s Missing from My Marketing Budget?

By Mark Astone / March 26, 2019 / Comments Off on What’s Missing from My Marketing Budget?

How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and market strength, evaluating how to allocate your budget has become a more critical aspect of the process. With the reduction…

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Profitibal Gamified Marketing for Casinos - Game Pieces Strategy

The How, Why & Why Not to Profitable Gamified Marketing

By Jerry Epstein / March 26, 2019 / Comments Off on The How, Why & Why Not to Profitable Gamified Marketing

New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world have already implemented gamification. A recent report by Markets and Markets forecasts that the global gamification industry will be valued…

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CMS CRM BI and Data Warehouse for Casino

CMS, CRM, BI, Data Warehouse …

By Lynette O’Connell / March 26, 2019 / Comments Off on CMS, CRM, BI, Data Warehouse …

What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in casino database marketing, and it can be confusing. I am going to cover the differences between a Player Management System, a data warehouse, a CRM (Customer Relationship Management) system, and…

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Tom Osiecki Raving Conference

Raving Launches New Casino Marketing Checkup Program

By Christine Faria / March 24, 2019 / Comments Off on Raving Launches New Casino Marketing Checkup Program

In the business of good fortune, luck has nothing to do with it CEOs hire personal growth consultants. Business leaders hire business coaches. Successful executives take personal growth courses. Everyone reads success articles, listens to blogs and watches videos to improve. In today’s business environment, change and adaptability are the norm. Personal achievement is a…

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Drive Additional Trips - Five Other Key Metrics

Drive Additional Trips by Considering Five Other Key Metrics

By Deana Scott / March 10, 2019 / Comments Off on Drive Additional Trips by Considering Five Other Key Metrics

We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…

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Raving NEXT 2019 think tank challenge

What Marketers Told Us at Raving NEXT

By Christine Faria / February 11, 2019 / Comments Off on What Marketers Told Us at Raving NEXT

January 28 – 30, we held our 21st (yes TWENTY-FIRST!!!) Raving NEXT: Indian Gaming Analytics & Marketing Conference at Pechanga Resort Casino (see photos from the event here). There’s a vast amount of information exchange and collaboration that happens at this event each year. It’s great stuff. We collect this data from our diverse group…

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Marketing Budget Hacks for Casinos

Four Casino Marketing Budget Hacks

By Tom Osiecki / February 4, 2019 / Comments Off on Four Casino Marketing Budget Hacks

Marketing budgets are different… “A horse of a different color,” as the Wizard of Oz would say. Along with Halloween and pumpkin spice everything, the annualized budget season arrives around Labor Day like the dreaded headless horsemen—four months of wrangling, sandbagging and brinksmanship. Casino budgets follow an arduous process that averages four months, during which…

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Basic Guidelines for Campaign Segmentation Strategy

By Lynette O’Connell / January 25, 2019 / Comments Off on Basic Guidelines for Campaign Segmentation Strategy

An effective casino campaign strategy requires the effective implementation of segmentation. Why? Because the target audience drives the campaign strategy. Let’s start by looking at a basic active customer program: The campaign strategy should be different for each of the segments below. The goal of the overall campaign is to grow and maintain guest loyalty.…

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