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Marketing and Loyalty Clubs

Slot and Marketing Departments working together at a casino

Creating a Power Relationship Between Marketing and Slots

By Deana Scott / July 3, 2019 / Comments Off on Creating a Power Relationship Between Marketing and Slots

How Creating this Power Team Can Maximize Return and Minimize Over-Investment Slots are our primary product and how casinos make most of their money. However, we tend to treat our players as one-dimensional. What that means is that in most of our marketing, the slot products are not differentiated. Think of the amazing opportunities that…

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casino pd and loyalty club - eagles, chameleons and flounders

Is Your Casino Loyalty Club an Eagle, Chameleon or Flounder?

By Tom Osiecki / June 14, 2019 / Comments Off on Is Your Casino Loyalty Club an Eagle, Chameleon or Flounder?

In the casino industry, loyalty clubs are the relentless workhorses of marketing. Loyalty clubs effect casino operations like veins, carrying offers and touching almost every departmental function. Many loyalty clubs are content to flounder and remain the same. Or, like a chameleon, only change after a competitor lights up the market with a new and…

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casino kiosk on gaming floor

Is Your Kiosk Being Optimized as a Marketing Tool?

By Savantis Solutions / June 7, 2019 / Comments Off on Is Your Kiosk Being Optimized as a Marketing Tool?

Most casinos are deploying new kiosk applications for their loyalty members to avoid lines at guest services counters. On these kiosks, players can check balances, print new cards, add credit to their cards, etc. But it’s more than just avoiding lines; kiosks are so sophisticated now, and they are an incredible marketing tool. Market movers…

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Sports Betting Sports-themed casino promotions are a win

Sports-Themed Casino Promotions: The Memes Don’t Lie

By Jerry Epstein / May 31, 2019 / Comments Off on Sports-Themed Casino Promotions: The Memes Don’t Lie

The results are in and, thanks to the legalized sports betting craze, sports-themed casino promotions have proven their weight in gold One year has passed since the Supreme Court legalized sports betting, and it’s been a whirlwind in our industry with no signs of slowing down. Just recently, we saw Indiana become the next state…

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A New Model to Make More and Save More

By Raving / May 28, 2019 / 0 Comments

Introducing Raving’s integrated PD and Loyalty Club program Loyalty Clubs and Player Development programs are the foundation of our marketing programs. How do progressive organizations leverage these two areas to drive revenue? It starts with taking a deep dive by looking at all players holistically through investment rates and analytics, specific to their roles. These…

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casino grand prize drawing data

Back to Basics: Creating a Successful Casino Grand Prize Drawing

By Deana Scott / May 20, 2019 / Comments Off on Back to Basics: Creating a Successful Casino Grand Prize Drawing

Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, researching these new marketing services and promotional products can become overwhelming. And, sometimes, testing too many…

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illustration of how to use a storyboard for digital marketing campaign

Storyboards aren’t Just for Movies Anymore

By Lorrie Hellekson / May 10, 2019 / Comments Off on Storyboards aren’t Just for Movies Anymore

How to use this tool for your next digital marketing campaign A storyboard is a sequenced graphic organizer for the purpose of pre-visualizing a motion picture or other interactive media. How about for planning a direct marketing campaign? Much like a movie, you start with brainstorming your concept. What do you want your players to…

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Giant Casino in Competition

Help, A Giant Casino is My Competition! – Part I of II

By Tom Osiecki / April 29, 2019 / Comments Off on Help, A Giant Casino is My Competition! – Part I of II

How mid-sized Tribal casinos thrive in a competitive atmosphere The 2019 NIGA Tradeshow session “Help­, A Giant Casino Is My Competition! How Mid-Sized Tribal Casinos Thrive in a Competitive Atmosphere ” brought out small to mid-sized casino operators and marketers who wage a daily battle with monster resort properties. The panel consisted of two mid-sized…

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Six Steps Social Media Marketing for Casinos

Six Steps to DIY Social Media Marketing for Casinos

By Justin Shank / April 7, 2019 / Comments Off on Six Steps to DIY Social Media Marketing for Casinos

In today’s media landscape, traditional advertising methods can only take you so far. If your casino isn’t advertising on social media, the simple fact is you’re leaving money on the table. All of the major social media platforms give you the option to create a business account which will give you the power to reach…

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Data Hygeine Direct Mail

A Study in Data Hygiene

By Tami Jones / March 26, 2019 / Comments Off on A Study in Data Hygiene

What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…

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