Host & Player Development
Why relying on one-way channels of communication is hurting your response rate Carter Buck I’ll get right to the point – when used exclusively, direct mail and email are not the most effective ways to get your players back into your casino. Don’t get me wrong, they have their purpose and can support a killer…
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Coaching and management techniques for your high production teams Janet Hawk Let’s be honest. Leading a player development team is hard work! As a former Executive Host, I admit, we are high maintenance. We spend our days juggling the needs and wants of our guests, while trying to appease management. And to be even more…
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Looking at manipulation, incentive dangling, and engagement What do we really do as marketers? We spend our time mentally running back and forth between the customer and our product, translating wants and needs and capabilities. Take a look at the following words to evaluate your intentions:Loyalty marketing complicates our intentions. Are we truly building a…
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Three ways to keep enthusiasm from turning to frustration Being a host isn’t the easiest job in the world. Don’t get me wrong, in the many years that I have been in the business, I have met some of the best people, experienced some amazing things, and been a part of some really inspiring teams.…
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And why you should care We all spend a lot of time rating our players to make sure that they are comped correctly and fairly. Most of us, if not all, use the standard formula below to determine a player’s value: Earning Potential = Avg. Bet x Hours Played x Decisions per Hour x House…
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