Host & Player Development
Reno, NV – Native-owned gaming and hospitality firm Raving, just launched the first of several dashboards to the gaming industry. The first version of RAVINGdashboards is designed for Player Development hosts and managers and offers a wealth of information – which for many was not available or accessible before – in an intuitive and easy…
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Loyalty Clubs and Player Development programs are the foundation of our marketing programs. Last week, at Raving’s Loyalty and Player Development Conference in Las Vegas, we addressed how progressive organizations are leveraging these two areas to drive revenue and discussed solutions to solve the operational disconnects between these functions. Attendees took a deep-dive looking at…
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In the casino industry, loyalty clubs are the relentless workhorses of marketing. Loyalty clubs effect casino operations like veins, carrying offers and touching almost every departmental function. Many loyalty clubs are content to flounder and remain the same. Or, like a chameleon, only change after a competitor lights up the market with a new and…
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Introducing Raving’s integrated PD and Loyalty Club program Loyalty Clubs and Player Development programs are the foundation of our marketing programs. How do progressive organizations leverage these two areas to drive revenue? It starts with taking a deep dive by looking at all players holistically through investment rates and analytics, specific to their roles. These…
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Why this is critical to your casino’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It is not the latest whiz-bang technological gizmo, 24G web speed, nor an electric car with a 1,000-mile range. No, it…
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Taking a page out of parenting five boys Over the past 15 years, I have been extremely impressed by the time management and accountability that my wife has implemented in our home with our five boys. (Yes, we have FIVE active, busy, yet amazing boys!). Their ages range from three to 14, and each has…
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Finding success by using a code of conduct for your casino player development team I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is unique and detailed. The character of Leroy Jethro Gibbs uses an interesting leadership style…
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We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…
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Provo, UT— January 28, 2019 — At Raving Next: Indian Gaming Analytics & Marketing Conference, held at Pechanga Resort Casino, Temecula, CA – Engagex will announce the immediate availability of Host Dial Software, a click-to-call software for player development teams that increases the efficiency and accountability of casino hosts when they make phone calls. “Our…
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Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference in 2014. My prophecy hasn’t come true. Tiered card programs haven’t died. And yet, the battle cry remains. The dissatisfaction with tiered card programs is the most recurrent discussion I’ve had in…
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