Host & Player Development

Daniel Wood Raving NEXT

How to Realign Your Teams to Drive Incremental Revenue

By Daniel Wood / Comments Off on How to Realign Your Teams to Drive Incremental Revenue

Untapped resources – Would you realign your pbx and reservation teams to drive incremental revenue? During a recent project with my five boys (yes, I did say five boys), I quickly learned how making a few tweaks to my youthful team made a huge improvement to something that started off looking like a really bad…

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Business Call

How to Evaluate the Effectiveness of Your Hosts’ Time on the Phone

By Daniel Wood / Comments Off on How to Evaluate the Effectiveness of Your Hosts’ Time on the Phone

When is using trained callers the right decision? Do your hosts have quotas for the number of players to engage? Do they make reservations for their players? Do they follow up on VIP special event invites? Should they be doing all of these things? I recently chatted with Steve Browne, who has been a senior…

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Steve Browne Janet Hawk

Take This Quiz About Your PD Department

By Steve Browne / Comments Off on Take This Quiz About Your PD Department

To evaluate your property’s current player development efforts Do you have a PD function in your casino designed to not only love your best players one-on-one (instead of through the mail), but also to find and create more new best players for your organization? YES or NO? Does your PD function offer a bonus and/or…

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Phone Operators

How to Get Higher Response Rates from Your Non-Hosted Players

By Daniel Wood / Comments Off on How to Get Higher Response Rates from Your Non-Hosted Players

Hint: it’s the same tool you’re using for your VIPs Do your hosts have quotas for the number of players they must engage with each month? Do they make reservations for their players? Do they follow-up on VIP special event invites? Should they be doing all of these things? It isn’t quite that simple, but…

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Janet Hawk Hand Raised

Common Mistakes by New PD Managers

By Janet Hawk / Comments Off on Common Mistakes by New PD Managers

Five ways to save yourself when you’re thrown in the middle of the lake and told to swim … I’ve seen it talked and written about SO many times: people promoted to a new role and then left to their own devices without much guidance or resources to actually succeed. No training, just given a…

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Steve Browne

Why You Need Both Education and Training for Hosts

By Steve Browne / Comments Off on Why You Need Both Education and Training for Hosts

Combining both skills will get you a host who is a guest service expert and skilled at driving revenue Education or Training? Believe it or not, there is a big difference between the two, and it can affect in a very significant way the types of programs that you subject your employees to. Let’s talk…

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Eggs Basket

Why to Market Across All Worth Segments

By Nicole Barker / Comments Off on Why to Market Across All Worth Segments

Why you need to diversify your marketing strategy …   across all worth segments     Not so long ago, in a neighborhood similar to yours, there stood a property named Camelot Casino. Locals and patrons from the nearby metropolitan area frequented the casino regularly. Customer service was good, and the café did well. Plans…

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Check list

Your PD Checklist for the New Year

By Steve Browne / Comments Off on Your PD Checklist for the New Year

Your five-point PD checklist …   for driving more revenue in 2017   A new year is coming. I know, I know, we haven’t even gotten to Thanksgiving yet, much less Christmas. But make no mistake; the New Year is so close that it just might smack you in the face if you don’t pay…

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Say Goodbye

The Best and Absolute Worst Part of Being a Connected Host

By Janet Hawk / Comments Off on The Best and Absolute Worst Part of Being a Connected Host

I’ve often told people that I love my job 90-95% of the time. Unfortunately, the 5-10% of the time that I hate it usually happens all at once, and sometimes on the same day. Most of the time, it is minor aggravations, like dealing with a dispute or a high-maintenance guest who is bound and…

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Overtaxed Casino Host

Strategic Tips for Overtaxed Hosts

By Janet Hawk / Comments Off on Strategic Tips for Overtaxed Hosts

How your player development team can organize their work to prevent burnout Let’s face the facts; the gaming industry is a highly competitive business. It used to be that gamblers had to travel quite a ways to get to their favorite gaming place. Today, it may be in their backyard. Now, more than ever, management…

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