Posts by Janet Hawk
Rethinking PD: Who Should We Be Reaching Out To and With What?
(c)The Photo Group 2019 Q&A with Janet Hawk, Raving Partner, Player Development and Marketing It’s time to reposition and rethink Player Development as we navigate through these challenging and diverse economic times. Are expectations of senior management realistic? Can PD teams be successful with limited tools, amenities and players? We caught up with Janet Hawk,…
Read MoreThree Areas of Marketing Influence that Can Help Your Organization
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment During closure, if you didn’t make changes to your reinvestment strategy there is still time to do this. This is…
Read MoreSelling in Sensitive Times
Hey, your hosts (should) know all about this! If you are a supplier to the casino industry, sending out “sales messages” can ruin your business and destroy relationships rather than generate new business if not approached carefully. Even if you know your product can truly help the casino and time is of the essence –…
Read MoreWhat PD Teams Can Be Doing During the Shutdown
Above: photos provided by Janet Hawk of Casino Magic Bay St. Louis before and after Hurricane Katrina, 2005. Lessons from Katrina How many of us have thought, “If only I had the time, I would (insert list here)”? Well, looks like we have some time on our hands. This isn’t the first time I have…
Read MoreJanet’s Ten Host Rules
Finding success by using a code of conduct for your casino player development team I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is unique and detailed. The character of Leroy Jethro Gibbs uses an interesting leadership style…
Read MoreElk Valley Casino: A Small Casino that Packs a Big Punch
Client Spotlight: Elk Valley Casino Located in Crescent City, California, this little casino packs quite the punch. Nestled in the Redwoods along the California coast, true beauty surrounds this property. It’s not unusual to find a herd of elk meandering beside the road, and as you make your way to the ocean, to hear (and…
Read MoreYes, this Happened to Me: Three Tips to Customer Recovery
To quote the title of a book by Janelle Barlow, “A Complaint is a Gift” – that is, if you accept it as such. As anyone who has dealt with the public can tell you, it doesn’t always feel that way. Many times, it feels like a personal attack and can be a truly stressful…
Read MoreLeisure Gaming – some of the friendliest and most generous casinos along I-80
Located along I-80, you can find some of the cleanest, friendliest and most generous small casinos in Northern Nevada. Leisure Gaming is a family run business headquartered in Reno, NV and began in 1993 with the opening of its first casino, the Pilot Casino in Fernley, NV. That property opened with 30 slot machines and…
Read MoreClient Spotlight: Kickapoo Lucky Eagle Casino Hotel
What an Idea. A Crazy, Mad, Wonderful Idea! A little background on this property: Kickapoo Lucky Eagle Casino Hotel, located in Eagle Pass, Texas, is proudly owned by the Kickapoo Traditional Tribe of Texas. It is one of only two casinos in the entire state. The property is three hours outside of San Antonio with…
Read MoreRaving Client Profile
The WeKoPa Way! From my very first job working in a casino up to today, I have been lucky enough to work with a wide variety of people who truly believe in giving the guest a great experience whenever they are visiting. Starting at the family-owned Westward Ho (a small joint on the Las Vegas…
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