Posts by Janet Hawk
Raving Roundtable: Powerful Sales Techniques for Every Member in Your PD Operations
In this 60-minute roundtable, Raving’s all-star Player Development team, Janet Hawk and Steve Browne with a combined 75 years of PD experience, will introduce The WHO, WHAT, WHEN and WHY of selling in hospitality and gaming. Tune in to learn about the four key player categories and how to customize your sales approach to each…
Read MoreStraightforward Tips for Host and PD Teams
Successful hosts have such passion and energy when they talk about their casino properties and how they make their guests happy. Well, that exuberance applies to our player development road warriors, Raving Partners, Steve Browne and Janet Hawk who paid their dues on the casino floors and are now helping clients across the globe. You’ll…
Read MoreRethinking PD: Who Should We Be Reaching Out To and With What?
(c)The Photo Group 2019 Q&A with Janet Hawk, Raving Partner, Player Development and Marketing It’s time to reposition and rethink Player Development as we navigate through these challenging and diverse economic times. Are expectations of senior management realistic? Can PD teams be successful with limited tools, amenities and players? We caught up with Janet Hawk,…
Read MoreThree Areas of Marketing Influence that Can Help Your Organization
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment During closure, if you didn’t make changes to your reinvestment strategy there is still time to do this. This is…
Read MoreSelling in Sensitive Times
Hey, your hosts (should) know all about this! If you are a supplier to the casino industry, sending out “sales messages” can ruin your business and destroy relationships rather than generate new business if not approached carefully. Even if you know your product can truly help the casino and time is of the essence –…
Read MoreRaving Roundtable: Restart Campaign for Host and PD
Are your Hosts prepared to deliver questions about safety measures and account values? What plans are in place to jump-start communications once they get back to work? Do you have a quality list of targeted players, beyond VIP’s, to bring revenue back? Tune in for direct and professional thoughts, advice and Q&A on this essential topic. Raving…
Read MoreWhat PD Teams Can Be Doing During the Shutdown
Above: photos provided by Janet Hawk of Casino Magic Bay St. Louis before and after Hurricane Katrina, 2005. Lessons from Katrina How many of us have thought, “If only I had the time, I would (insert list here)”? Well, looks like we have some time on our hands. This isn’t the first time I have…
Read MoreJanet’s Ten Host Rules
Finding success by using a code of conduct for your casino player development team I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is unique and detailed. The character of Leroy Jethro Gibbs uses an interesting leadership style…
Read MoreElk Valley Casino: A Small Casino that Packs a Big Punch
Client Spotlight: Elk Valley Casino Located in Crescent City, California, this little casino packs quite the punch. Nestled in the Redwoods along the California coast, true beauty surrounds this property. It’s not unusual to find a herd of elk meandering beside the road, and as you make your way to the ocean, to hear (and…
Read MoreYes, this Happened to Me: Three Tips to Customer Recovery
To quote the title of a book by Janelle Barlow, “A Complaint is a Gift” – that is, if you accept it as such. As anyone who has dealt with the public can tell you, it doesn’t always feel that way. Many times, it feels like a personal attack and can be a truly stressful…
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