Marketing and Loyalty Clubs
You sank my battleship! Uh oh, did you miss the mark when you planned your reinvestment strategy? These questions comes up regularly: What is the target reinvestment percentage for my marketing programs? How much should I give away in Free Play? Should I adjust the rate to which a player earns Comps? The…
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Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast to your database that has a grammatical error or incorrect information in it! Take a deep breath … we’ll help…
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Looking at manipulation, incentive dangling, and engagement What do we really do as marketers? We spend our time mentally running back and forth between the customer and our product, translating wants and needs and capabilities. Take a look at the following words to evaluate your intentions:Loyalty marketing complicates our intentions. Are we truly building a…
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How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing and branding? In a nutshell, marketing is what you do and branding is what you are. Branding is the promise…
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How recasting your guests’ journey in 2016 could be the competitive advantage that you’re looking for What is the nature of a benefit? In a world of loyalty programs, it‘s something additional. A player visits a casino. A player plays a slot machine. A player enjoys the thrill of her experience. Meanwhile, a player earns…
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