Marketing and Loyalty Clubs
Planning tactics to avoid time and money overages Whether you are building a new website for your casino or revamping your current one, it’s a daunting task, and typically not an inexpensive one. If you are the lucky one responsible for making it happen, there’s so much you can do that will save you time,…
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Can you guess … which buzz phrase took the #1 spot in 2016? The gaming industry has always had its own unique language. Words like “tokes,” “early out,” “EDR,” and “george,” I believe, originate in our industry. I know that “slot hopper” must have. (Google it.) In addition to this gaming vocabulary, I have increasingly…
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Boomers on the road … Is your casino ready for these traveling players? My world went totally mobile a few months ago. After selling our Las Vegas house in 2014 and moving into a 34-foot fifth wheel RV in Utah, we took the leap this March, bought a 23-foot travel trailer, hitched it up to…
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Measure how healthy your club is, and diagnose how to make it better A casino players club is one of the biggest line items in your marketing budget every year. Point redemption, comps, mail offers, member events and promotions, and staffing our club – we’re talking major dollars to keep a loyalty program running. As…
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How a brand is the personality of your casino, as seen through the eyes of the customer Brand awareness is number one among the top three priorities for 2016, according to marketing leaders worldwide. To be successful in achieving brand awareness, it’s essential that you’re able to use your brand to influence your target market.…
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It’s like cutting the carbs, without destroying the meal Carbs are good. Carbs taste great. My doctor says to cut the carbs. My friends say that it’s all about portion control. The same thing goes for Free Play. Players like Free Play. Players want more Free Play. Our CFO and Slot Director say to cut…
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Are we losing our brand? Just ask Nordstrom, Sierra Trading Post and Sports Authority The ghosts of the past, present and future have made an appearance in retail over the past month. Loyalty programs, discounts, and online competition have shaken large retailers. As casino marketers, we know a thing or two about loyalty programs, discounts,…
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Compelling videos make people stop, look & listen … So, why aren’t you using video in your social media posts? Mark Astone It seems like just yesterday that I was sharing tips with you about how to make your casino’s social media posts more engaging by using images. Then I wake up one day and…
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Busting loyalty myths New research reveals what customers really think – and feel – about loyalty programs We’ve all heard it and discussed it, and there’s no simple answer to this question: How well is our loyalty program (LP) doing? We measure carded play, but what does that really tell us other than what percent…
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Jump or get pushed? How to lessen turnover in the marketing arena I have never seen any statistics on turnover rates for executives in the gaming industry. There probably are some executive search firms that specialize in the casino biz that could shed light on this matter and how it compares to other industries. But…
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