Technology
Key Infrastructure Building Blocks to Get You Started What is Customer Journey Management? How does it relate to Native American casinos and gaming? How does it impact business? What can executives do so it has a positive impact on guests, team members, and return on investment? Native American casino and gaming enterprises are investing heavily…
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Brought to you by Epstein the Magnificent As we welcome in a new year, I thought it would be fun to take off my normal “sales guy” hat, don the turban, and gaze into the future. Come with me as I channel my inner Johnny Carson, hold the envelope to my forehead, and give you…
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I was talking to someone on the tradeshow floor last week and asked them if they remembered the year there were two major gaming shows back to back in Las Vegas. I started in the gaming industry that year in 2001, when the G2E show emerged alongside the World Gaming Congress. Vendors weren’t sure which…
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Implications for IT and business – Are you ready? As many in the casino industry have attested, casino gaming revenues throughout the country are under continued and growing pressure, creating the necessity to diversify with non-gaming amenities to materially increase visitation, resulting in the growth of gaming and non-gaming revenue. New casinos, millennials, Internet gaming…
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How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that word was not even recognized in any dictionary before 2011, we stand proudly as digital marketing pioneers and the inventors…
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Seven questions to ask yourself before you invest your time and money There are a lot of good marketing products out there, and I bet that your phone and email are inundated with hopeful sales folks trying to convince you that their product will help you sleep better at night. The truth of the matter…
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Thanks to SCOTUS, sports betting is legal and scorching hot. Here’s how you can prepare your casino even before it is legal in your jurisdiction. Unless you’ve been under the proverbial rock or in the Himalayas on an epic quest for enlightenment from a spiritual guru the last three months, I’m doing my best Captain…
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We have all likely read the articles and marketing brochures about customer engagement, including: solutions describing pushing notifications to onsite guests and casino customers, having active displays updated dynamically with restaurant offers, capturing guest information when they book at your property using an Online Travel Agent (OTA) like Expedia, and converting those guests to loyalty…
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The machine learning process In my last article, I introduced how machine learning plays an important role in the new analytics renaissance. I discussed how this technology will change gaming by allowing marketers to discover insights locked away in the casino’s databases. Machine learning enables a marketer to examine large amounts of data, looking for…
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Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing the estimated $150 billion in illegal wagers on professional and amateur sports that Americans make every…
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