Posts by Lynette O’Connell
Casino Data Analytics Strategies for a Positive and Profitable Reopening
As a casino marketer, should you be telling your guests that all offers will be honored from a month or two ago or that their tier status will stay the same for the next six months? Our leading experts from the Raving Data Analytics team, Lynette O’Connell and Steve Dahle, are passionate about this question…
Read MoreSome Sound Strategy Before You Extend Offers to Your Guests
I have been seeing a lot of press releases and emails from this past week about what casinos are doing for their players due to their closures. Some of the strategy I have seen is very well thought out and some of it seems to be knee-jerk reactions with concerns over upset guests. I put…
Read More360 Data Analytics: Don’t Leave Money in Your Database
Using a 360 Data Analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it. This is a higher level view of this concept. Ultimately, your goal is to use your data to…
Read MoreCMS, CRM, BI, Data Warehouse …
What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in casino database marketing, and it can be confusing. I am going to cover the differences between a Player Management System, a data warehouse, a CRM (Customer Relationship Management) system, and…
Read MoreBasic Guidelines for Campaign Segmentation Strategy
An effective casino campaign strategy requires the effective implementation of segmentation. Why? Because the target audience drives the campaign strategy. Let’s start by looking at a basic active customer program: The campaign strategy should be different for each of the segments below. The goal of the overall campaign is to grow and maintain guest loyalty.…
Read MoreBuilding a Marketing Testing Program
Nine Lessons for Better Results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get the results you had hoped for? After decades of marketing and running many A/B Tests in database marketing, I have…
Read MoreFive Steps to Add Business Intelligence to Your Marketing Segmentation
Introducing our new VP of Operations, Lynette O’Connell Please help me welcome Lynette as our newest Raver. She is a major addition to our advanced analytics, marketing, and loyalty teams. Plus, she’s a technology mastermind. As you can see, we’re pretty excited to have Lynette onboard and part of our leadership team. In her role,…
Read MoreBefore You Purchase That New Marketing Software Product
Seven questions to ask yourself before you invest your time and money There are a lot of good marketing products out there, and I bet that your phone and email are inundated with hopeful sales folks trying to convince you that their product will help you sleep better at night. The truth of the matter…
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