Posts by Trevor Taylor

Raving’s Data Analytics team understands casinos. with 40+ combined years on the floor, we understand the gaming customer and how to evaluate, track, and measure your marketing strategy to increase the bottom line.

How do we manage player expectations (and entitlement) to free play? The answer is not simply, “more free play.” Raving’s Data Analytics team answers this high-profile question, factoring in key areas of consideration to right-size reinvestment.

Our loyalty clubs are one of the largest, and most costly, marketing arms of casinos. Are we evaluating their performance accurately and timely enough? Raving’s Data Analytics team weighs in.

We challenged Trevor Taylor of Raving’s Analytics team to answer this question. What’s his answer? Hit play to find out. Visit BetRavingKnows.com to chat with Trevor about pockets of revenue in your database https://betravingknows.com/services/data-analytics/

Deana: Today I am speaking with one of my favorite people, Trevor Taylor. He is our gaming operations and data driven marketing and analytics guru. What I love about working with you, Trevor and why I love having you on our team, is that the answer is always, “We can find it. We can fix…