Host & Player Development
Why you need to diversify your marketing strategy … across all worth segments Not so long ago, in a neighborhood similar to yours, there stood a property named Camelot Casino. Locals and patrons from the nearby metropolitan area frequented the casino regularly. Customer service was good, and the café did well. Plans…
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Your five-point PD checklist … for driving more revenue in 2017 A new year is coming. I know, I know, we haven’t even gotten to Thanksgiving yet, much less Christmas. But make no mistake; the New Year is so close that it just might smack you in the face if you don’t pay…
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I’ve often told people that I love my job 90-95% of the time. Unfortunately, the 5-10% of the time that I hate it usually happens all at once, and sometimes on the same day. Most of the time, it is minor aggravations, like dealing with a dispute or a high-maintenance guest who is bound and…
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How your player development team can organize their work to prevent burnout Let’s face the facts; the gaming industry is a highly competitive business. It used to be that gamblers had to travel quite a ways to get to their favorite gaming place. Today, it may be in their backyard. Now, more than ever, management…
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For a supercharged marketing effort Just say you have an important event coming up and you have a specific number of seats that you NEED to fill. How do you accomplish your goal without overtaxing your player development department? Regardless of how many mailers or emails you send, what is the best response you can…
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How to help your hosts focus on players on the rise Staying connected to lower value players the smart way Carter Buck Every day, Player Development departments are faced with deciding how to best use the time and talent of their Host team. After all, the purpose of a Host is to engage with players…
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Five surefire ways to win over your guests with unconventional perks “Our property is too small. We don’t have a showroom, hotel, fine dining, spa, pool…” The list could go on and on. Trust me; you don’t have to be a mega destination casino resort (or even a mid-sized one!) to offer your guests a…
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Creating relationships and building trust Having been in the casino business for as long as I have, I find myself comparing my experiences within the industry to others as I go out into “the real world.” Recently, I witnessed an example of exemplary guest service at a local auto repair business, which has application in…
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It’s like cutting the carbs, without destroying the meal Carbs are good. Carbs taste great. My doctor says to cut the carbs. My friends say that it’s all about portion control. The same thing goes for Free Play. Players like Free Play. Players want more Free Play. Our CFO and Slot Director say to cut…
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Why relying on one-way channels of communication is hurting your response rate Carter Buck I’ll get right to the point – when used exclusively, direct mail and email are not the most effective ways to get your players back into your casino. Don’t get me wrong, they have their purpose and can support a killer…
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