Posts by Steve Browne
Solution Spotlight: Casino Host & Player Development Training
When it comes to player revenue, properties want to see double-digit returns yesterday. Are your Hosts ready to answer the call? Steve Browne, Senior Raving Partner, invites you to explore Host & PD Sales Training courses. These programs are based on the math behind player development. Casino hosts will learn not only the numbers, but…
Read MoreDo Casinos Need to Change Their Guest Service Strategy?
In this week’s Raving On Air, we check in with Raver’s Steve Browne, Raving Partner, Guest Service and Player Development and Paula Allen, Director of Leadership Development and Guest Services 7 Cedars Casino and Enrolled Tribal Citizen of Jamestown S’Klallam Tribe. Browne and Allen deliver a one-two punch: Browne has established guest service programs across…
Read MoreCan You Smile Beneath that Mask?
Guest Service in the Time of The Coronavirus Tough times are these, but then, I don’t need to tell you that sitting on your shut-down property with your team members all out on leave, paid or otherwise. And there will be plenty of articles and suggestions for how to spend that time, cleaning, organizing, working…
Read MorePlayer Development and Selling the Experience
Every industry, every sector of every industry, every business is faced with the challenge of selling their product, selling it in an ever increasing and competitive business landscape. No matter the industry, no matter the product or service, good or bad, critical need or silly fluffery, it must be sold and sold well. As we…
Read MoreHow to Impact Your Guests Today with the Most Powerful Gesture in the World
The hallmark of our branded, behavioral service programs Hi. How ya doin? Nice to see you… Thanks for reading… How ya’ been? It really is a pleasure … And it’s very simple, these phrases. They all have one thing in common. They are greetings, or if you will … expressions of welcome. They have no…
Read MoreIntegrating Your Loyalty Club and Player Development Function
Why this is critical to your casino’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It is not the latest whiz-bang technological gizmo, 24G web speed, nor an electric car with a 1,000-mile range. No, it…
Read MoreGuest Service at the Rail
Strategies around player types As this week kicks off the annual Table Games Conference, we’re focusing today’s report on the “art of dealing to the rail,” as well as sharing several table games articles from our operations team. Table games and the PIT provide a unique opportunity to interact with players … new players, regular…
Read MoreWhat Are You Giving Back …
In exchange for the losing bet? Not only is it long-time Partner’s Steve Browne’s birthday this month, he is fast approaching his 20th anniversary with Raving. Slowing down? Not exactly! He’s been with clients all over the globe this year with a stop off at Raving’s Host Development Conference, July 17-19 in Las Vegas. Because…
Read MoreOnboarding the Lumpys
How you onboard your “lumpys” will determine their value down the road Yup, you know who they are: those brand new, rookie employees, babes in wonderland … What we in the past in this gaming business used to call “lumpys.” Not only did we call them lumpys, or lumps, but we put them through the…
Read MoreAnticipating Needs and Paying Attention
Are we really proactive in all of our service measures? Dear Steven, During your recent travel on Flight(s) #1794 and #1299 with us, you were unable to enjoy one of the perks of your tier status, priority check-in (automatic check-in 36 hours before your flight). This most likely led to you receiving a boarding position…
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