Five Ways to Move the Needle
It’s not too late for revenue-generating tactics in your advertising and marketing First of all, Happy New Year! By the time this is published, you will have made it through the holidays, and your first quarter is officially underway. Your promotions and budget are set, and you are ready to start a brand new year!…
Read MoreYou CAN Track Your Branding Campaigns
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing and branding? In a nutshell, marketing is what you do and branding is what you are. Branding is the promise…
Read MoreHow Every Executive, Manager, and Supervisor Needs to Prepare
What will you do before emergency personnel arrive in an emergency at your casino? I had planned to submit an article about training for Table Games personnel. I decided against doing that on November 13. That was the day terrorists attacked and killed 129 (at this point), and injured many more innocent people in Paris,…
Read MoreDeveloping Your Player Development Team
Three ways to keep enthusiasm from turning to frustration Being a host isn’t the easiest job in the world. Don’t get me wrong, in the many years that I have been in the business, I have met some of the best people, experienced some amazing things, and been a part of some really inspiring teams.…
Read MoreWhat We Can All Learn from Mom Leadership
And how it applies to all managers out there who NEED to lead by example Toby O’Brien Nicole, showing me photos, exclaimed, “My kids are so hyperactive … they’re driving me nuts! It’s exhausting.” Which prompted me to write this column about leading by example. For quite a number of years, I traveled with Nicole…
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