Getting Through to Your Guests
How to avoid the dreaded appearance of “telemarketing” or “spam” calls A good friend of mine recently told me, “I never answer my home phone, since now I’m afraid that it’s just a spam call. And right now, there are probably five new calls on my phone, cleared from last week, and they’re most likely…
Read MoreFour Things to Consider Before You Consider Consultation Help
How to manage this outside resource to your benefit Have you ever tried to complete a really difficult puzzle? One that has an area that does not really have a picture, and it’s just a big section of the same color? Sometimes, operating a casino may have the same feel. There may be an area…
Read MoreMake the Transition from Linear Marketing to Loyalty 360
Why fly fishing is the answer to embarking on this new adventure There is a difference between linear marketing and managing the customer experience. Linear marketing is a means of designing an offer path for the customer. In Acquisition mode, we sign the customer up for a loyalty card. We guide the customer towards Retention…
Read MoreBillboard Technology
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at least it should be. Dead and gone are the days where we rely on a media sales rep to rattle…
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